Project 3 Process and Details

I started with the iconic quote from Paula Scher. It was the only quote from the ones we could choose from that really inspired me. Her work has a lot of bright yellows, oranges, and warm colors, and I wanted to implement those accordingly. During my thumbnail phase, I landed on a theme of sunflowers and pocket watches. A figure that has extreme angular features popped up on my third sketch, and I wanted something similar in my final. I wanted the figure to look finished but not quite right, in a sense, just to mirror the quote.

I used Procreate to create my rough draft, which was mainly a color study for myself and see what things need to be adjusted and tweaked. Finally, I used my drawing tablet and photoshop to create my final after critiques, which included writing in the quote myself with my own handwriting.

Elephant

Jazz Elephant Music co.

Jazz Elephant Music co.

Elephant Music Co.

Co.

Elephant Music Co.

Jazz Elephant

Jazz Elephant Music co.

Jazz Elephant Music co.

Final Mark B

Elephant Music Co.

Jazz Elephant

Jazz Elephant Music co.

Music Co.

Jazz Elephant Music co.

Jazz Elephant Music Co.

Jazz Elephant Music co.

Jazz Elephant Music Co.

Jazz Elephant Music Co.

Jazz Elephant Music co.

Jazz Elephant

Jazz Elephant

Jazz Elephant Music co.

Jazz Elephant Music co.

Project 4 Process Detail Pages

Being Inspired from Grief

Once I drew the word “elephant”, I knew I had to make designs that would make my grandmother proud, as they were her favorite animal. Automatically, I wanted to fuse elephants and instruments together in my design, as “Jazz Elephant” is such a good name for a music company. My first design came pretty fast, an acoustic guitar already has a similar shape to an elephant, and I added other elements accordingly.

The second mark took a bit more time. I wanted an elephant that had a clarinet or a saxophone as his trunk, but I had trouble stylizing it in a way that looked coherent. I ended up looking at some of the doodles that my Grandmother would draw with me when I was little, and landed on a design that had a similar feel to it. The outcome is something really different, but I am happy with it nonetheless.