Bijoux Flagship Store

Retail: Placed in ASID’s 2020 FL North Design Competition

FSU IA&D Studio III

3 Week Time Frame

3,547 sq.ft.

503 Broadway, New York, NY 10012

Bijoux is a high-end jewelry store located in SoHo, one of New York City’s prime shopping districts. The store focuses on the incorporation of experiential elements and user inclusion throughout the entirety of the space. A polychromatic color scheme and curvilinear lines aid in guiding users through the space, while creative solutions build product and brand loyalty. Highend retail has commonly been centered around the concept of exclusivity, providing the top 1% of the population with an experience and products that are unobtainable to the general public. As time has progressed, the evolving millennial generation demands more inclusiveness in the high-end retail shopping experience. Seeking to transform the shopping experience to meet these demands, the design of Bijoux welcomes all users into the space through an individualized experience, regardless of purchase intent. All the while, the store will still maintain a sense of extravagance and beauty in congruence with the jewelry pieces on display. A variety of display arrangements will allow for the accessibility of all user groups, while clear product zoning will provide a seamless experience. Instagrammable features, lounge areas, and warm tones will draw users into the space and additionally urge them to relax throughout the duration of their experience. Furthermore, patterns and curvilinear lines are elements that visually help humans to relax, which will be featured, producing a congenial, calm experience. This will be juxtaposed by stimulating colors and bold prints that will still enliven customers and employees alike.