Cannes 2013
Index Presentation - 5 Target of players - 7 Target of audience - 8 Provisional timetable - 9 Technical - 10 Technical information - 11 Cannes - 14 Palais des Festivals et des Congrès - 18 Ftv - 21 Sponsorship - 24 Communication plan - 24 Planimetry - 26 Title Sponsor - 30 Presenting Sponsor - 32 Team Sponsor - 34 Official Partner - 35 Media & Technical Partner - 36 Extra Services - 37
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TOURNAMENT
The circuit Arena Polo Championship circuit was established to promote and celebrate the historic and noble discipline of polo. During the event, polo sportsmen, enthusiasts and people who join this discipline for the first time will have the opportunity to experience the enchanting world of Polo.
AG EVENTI
Ag Event is an agency specialized in development, design and production of various kind of events with high scenic and communicative value. By some years we are working and specializing in the production of sport events. We can make special your event, exactly as you imagine it. From creativity to the final event, each element is important for us and it is created with all our know-how, to provide our customers the highest quality result. We are the only one who realized in 2011, for the first time, the Polo in the center of Rome, in the beautiful location of Villa Borghese, receiving membership and patronage of the higher institutions, organizations and sports federations. With over 2000 appearances in the three-days event, we have shown that polo is a fascinating, surprising and attracting discipline with an audience in exponential growth. We are the first and the only agency realizing, for the first time, a polo tournament in Cannes. “Know how to make it known”.
HOSPITALITY
PRESENTATION
Play Area: 75x58 mt Vip Club: 100 mt² with outdoor terrace Vip Restaurant: 350 m² sideline Tribune: 1200 Seats Public bar: 300 mt² in the public entrance and exhibition stands. Hotel: 4-5* Croisette.
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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TARGET OF PLAYERS
Man Woman
EDUCATION
University Studies Post graduate studies
AGE Data USPA (United States Polo Association) published on Polo Magazine some players
GENDER
Under 25 25 | 34 35 | 44 45 | 64 Under 65
Some players: Kenny Jones, Tommy Lee Jons, Jodie Kidd, Jack Kidd, Peter Brant, HRH The Prince of Wales, William & Harry Windsor, Silvester Stallone, Stephanie Powers, Kerry Parker,Brunei Sultan, Jordan Hassan Prince,Abhu-Dhabi Kings, Dubai Kings,Pahang Prince, Lords Vari, Patrick e Jerome Hermès, Robert de Balcany, Zara Aga-Kahn, Diniz Family, Alfio Marchini, Robert Hanson. Among the sponsors: Lexus, Coca-Cola, Cadillac, Shearson-Lehman, American Express, Rolex, Anheuser-Brusch, Range Rover, Cartier, Bentley, Bulgari, Audemars Piguet, Audi.
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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TARGET OF AUDIENCE The type of audience is varied and ranges from sports enthusiasts and horses lovers to people who follow polo for the lifestyle it represents.
Data USPA (United States Polo Association) published on Polo Magazine some players
$ 100.000
Types of investments
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
$ 200.000
Credit Cards
$ 500.000
Press conference with Team presentations and distribution of playing T-shirts. First qualifying match Polo Happy Hour. Second qualifying match Third qualifying match.
JUNE 2013
19.00 | 20.00 19.30 | 21.00 20.15 | 21.15 22.00 | 23.00
First qualifying match. Polo Happy Hour. Second qualifying match. Third qualifying match.
19.00 | 20.00 19.30 | 21.00 20.15 | 21.15 22.00 | 23.00
First qualifying match. Polo Happy Hour. Second qualifying match. Third qualifying match.
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
www.arenapolochampionship.com
JUNE 2013
17.00 |18.00 19.00 | 20.00 19.30 | 21.00 20.15 | 21.15 22.00 | 23.00
JUNE 2013
PROVISIONAL CALENDAR
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TECHNICAL The two teams that won one game and lost another (or that won two, but with a lower score than the two finalist teams) will play the final for the third and fourth place. The last two teams will play the final for the fifth and sixth place.
DAY
THE THREE DAYS OF PLAY
WINNER
1 ° DAY: 3 games Teams of each match will be drawn by lot.
LOSER TEAM PODIUM 1° AND 2° PLACE 10
2° DAY: 3 games The three winning teams of the first day will play against the three losing teams of the same day. 3° DAY: 3 games The first two days winning teams with highest score will play the final match.
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
TECHNICAL INFORMATION Players
A tournment in a sand field (Arena) envisages 3 players for team. Each team will have a handicap of 6 to 8 goal and it is based on two professional players and a non-professional player (patron), for a total of 18 players.
Handicap
The handicap of a team is the sum of the handicaps of players who are part of it. The handicap of players vary from -2, lower level, to 10, higher level.
Timing
Every mach is composed of 3 playing times of 7 minutes each. Between a time and the other there is a break of one or two minutes to allow players to change horses.
Logistics
The horses will be placed in special boxes in the location of the event.
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Cannes The idea of Polo was born in Cannes in 1906 thanks to four players: the Duke Antoine de Guiche, the Captain of the French army J. Jaubert, Baron Jacques de Meyronnet Saint-Marc and Jan Prince Ghika Prince of Romania. Thanks to the cooperation of the Mayor of Cannes, M. AndrĂŠ Capron, the field was created the field three miles away from the city.
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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CANNES The small village of “Portu Canue”, founded in 997, at the beginning was a shelter for fishermen invaded by reeds. The highest point of the village was called “Kan”, a term after which the city (Cannes) was named in 1035. Before becoming an élite, Cannes was the subject of Spanish, English and Saracen invasions and historical events such as the incarceration of the enigmatic “Iron Mask”, the escape of “Marshal Bazaine,” the armies of Charles V at war with against those of Francis I and the landing of Napoleon Bonaparte. The charm of Cannes dates back to 1834, when Lord Henry Peter Brougham, former Chancellor of His Majesty, promotes it as a holiday destination, making of it the favorite resort of the aristocracy. Since then, Cannes retains the exclusive elegance and sophistication that allows it to be recognized as the capital of the art of living and wellbeing.
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CANNES: Capital of elegant sports GOLF In 1890 he golf experience begins to develop the practice of golf, thanks to the founder of the Cannes Golf Club Grand Duke Michael of Russia. TENNIS The Marquis of Carbas in 1875 invented the tennis on clay right in Cannes. SAILING With the support of the Duke of Vallombrosa sailing is born. It definitely conquers the aristocracy, when on the Prince of Wales initiative the majestic Royal Regattas are organized. POLO In 1906, thanks to the idea of four players, the Duke Antoine de Guiche, the Captain of the French army J. Jaubert, Baron Jacques de Saint-Marc Meyronnet and Jan Prince Ghika Prince of Romania and the collaboration of the Mayor of Cannes, the first season of the Polo de Côte d’Azur takes place.
FIGURES IN CANNES
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Events held at the Palais des Festivals et des Congrès, Cannes economic center with 290.000 visitors each year.
835
Million in economic impact.
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700
2
65
Percentage of Pul made from tourist activities.
The second destination after Paris, for business tourism.
Companies exhibiting their products in the city.
Festival of Cannes, with 10,000 participants and 4,000 films.
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
Palais
des Festivals et des Congrès The city is yours
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PALAIS DES FESTIVALS ET DES CONGRÈS The Palais des Festivals et des Congrès in Cannes is the famous palace that overlooks the city seafront promenade where the international Festival of Cinema takes place every year. The building consists of a main wing represented by the Casino Municipal, site on which it was built a more recent wing, Espace Riviera, (built in 1999) and the new Rotonde Lerins (built in 2006). The Palais value lies not only in its dimensions, but also in its equipment and technology. So the Palais des Festivals et des Congrès is essential not only for the tourist identity of Cannes, but also for its importance as economic and cultural centre of France.
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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FASHION TV Fashion TV is the channel of fashion excellence, dedicated to beauty and style. Fashion TV is the world of luxury, red carpe and lifestyle. Fashion Tv: new media FTV.com 700.000 unique visitors YouTube 103 million visits Facebook: 380.000 likes Google key-word Fashion at 4th place. Fashion Tv: target Age: 21 | 44 (61%) Users: operators in the fashion industry (designers, buyers, fashion editors, journalists) Travelers who love new technology, luxury and fashion.
Russia 12 milioni
Nord America 40 milioni Europa e Africa 122 milioni
Asia e Medio Oriente 121 milioni India 35 milioni
Centro e Sud America 17 milioni
Oceania 3 milioni
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Sponsorship Polo is an ĂŠlite sport with a well-defined target audience. Choosing to be a partner of the event, the company has the ability to foster the awareness of the brand, to enhance its image and develop relationships with existing and potential customers. AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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COMMUNICATION PLAN AG EVENTI SERVICES Press Press conference. Daily sending of press releases to all news organizations and national and international newspapers. Web and social marketing Website linked to the sponsor website and periodic update of content, news, calendar and events. Trailer of event. Co-marketing with portals and specialized sites. Mailing list. Pages and advertising on social networks. Periodic sending of press releases online. Printed material Billboards posting Cannes and in the surrounding cities. Printing 5000 printed of the event schedule. Invitations to the event. Press releases. Flyers.
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COMMUNICATION PLAN PALAIS DES FESTIVALS ET DES CONGRÈS
Monaco Hebdo 3.000 copies
Press & Advertising Some of the biggest French national newspapers on which the event will be advertised in collaboration with Palais des Festivals et des Congrès.
Elle Cahier Côte d’Azur 49.192 copies
Newspapers Parisien – Aujourd’hui en rance (local edition) 268434 copies 2.116.000 readers
Monthly Grand Sud (Magazine de l’Aéroport) 130.000 copies 500.000 readers
Nice-Matin – Cannes 115.399 copies
Le journal des entreprises 19.000 copies
Metro Côte d’Azur 34684 copies
Riviera Times 25.000 copies
20 Minutes Nice 24.032 copies
Cote Magazine 26. 570 copies 106.280 readers
Direct Matin 37.632 copies Weekly Le Petit Nicois\ Le Cannois 12000 copies L’Avenir Côte d’Azur 7.000 copies
Marie-Claire Provenance Alpes Côte d’Azur 50.000 copies
Cannes Soleil 31.000 copies L’Observateur de Monaco 2.000 copies Monte-Carlo Méditerranée Magazine 3.000 copies
Tribune Côte d’Azur 4.062 copies 10.000 readers AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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FASHION TV Cover: 193 countries Teaser Campaign: 150 television slots of a 10 seconds billboard in May 2013. Advertorial of 2 minutes (the best of the event) Broadcast: 2 times a day for 60 days (June-July 2013) Fashion Tv Official Party during one of the three nights of the event with Ftv gadgets and Ftv vodka distribution..
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
PLANIMETRY
LEGEND RESTAURANT VIP BAR LODGES BOX BAR MAIN ENTRANCE GRANDSTAND
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
TITLE SPONSOR Commodity exclusive. Event Name – “(brand-name) Arena Polo Championship – Cannes 2013”. Personalized trophies and t-shirts. Winners prize-giving in the playing field. Presence of a representative at the press conference as a speaker. Insertion of company press releases in the press kit. Opportunity to organize promotional and demonstrative activities (arranged with the organizing committee). Right to use the image and the event’s logo. ADVERTISING SERVICES Team name with brand-name of sponsor. Opportunity to showcase their products throughout the event. N° 8 banner sideline banners of 3x1 m in central location (2 for each side of the field). Brand-name on sideline screens on the sideline in rotation. Cover the event programme and 2 full pages in the event magazine. Website top front page. Presswall primary placement. Branding on all event communication material (posters, invitations, tickets, press releases, newsletter, etc.). Banner under big screens. Flyers: prominent placement. Scoreboard top placement.
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
SERVICES N° 2 Hostesses. Vip privée 200 m2 with sponsor identification panel. Floral decorations. Furniture (arranged with catering).
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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PRESENTING SPONSOR Commodity exclusive. Event presentation – “(brand-name) presents Arena Polo Championship – Cannes 2013”. Personalized trophies and t-shirt. Winners prize-giving in the playing field. Presence of a representative at the press conference as a speaker. Insertion of company press releases in the press kit. Opportunity to organize promotional and demonstrative activities (arranged with the organizing committee). Right to use the image and the event’s logo. ADVERTISING SERVICES Sponsor brand-name for the team. Opportunity to showcase their products throughout the event. N° 4 sideline banners of 3x1 m in central location (1 for each side of the field). Brand-name on sideline screens on the sideline in rotation. Event programme cover quarter page and 1 full page the event magazine. Website top front page. Presswall secondary placement. Branding on all event communication material (posters, invitations, tickets, press releases, newsletter, etc.). Banner under big screens. Flyers: prominent placement. Scoreboard bottom placement.
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
SERVICES N° 2 Hostesses. Vip privée 150 m2 sponsor identification panel. Floral decorations. Furniture (arranged with catering).
AREA POLO CHAMPIONSHIP | Polo Luxury Experience
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TEAM SPONSOR Personalized trophies and t-shirts. Winners prize-giving in the playing field. Presence of a representative at the press conference as a speaker. Insertion of company press releases in the press kit. Opportunity to organize promotional and demonstrative activities(arranged with the organizing committee). Right to use the image and the event’s logo. ADVERTISING SERVICES Sponsor brand-name for the team. N° 2 banner sideline banners of 3x1 m. Brand-name on sideline screens on the sideline in rotation. 1 full page in the event magazine. Website bottom front page. Presswall tertiary placement. Branding on all event communication material (posters, invitations, tickets, press releases, newsletter, etc.). Flyers: secondary placement. Scoreboard bottom placement. SERVICES Vip privée 100 m2 with sponsor identification panel. Floral decorations. Furniture (arranged with catering).
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AREA POLO CHAMPIONSHIP | Polo Luxury Experience
OFFICIAL PARTNER Insertion of company press releases in the press kit. Opportunity to organize promotional and demonstrative activities (arranged with the organizing committee). Right to use the image and the event’s logo. ADVERTISING SERVICES Brand-name on sideline screens in rotation. 1/3 page in the event magazine. Website: Sponsorship page. Presswall tertiary placement. Branding on all event communication material (posters, invitations, tickets, press releases, newsletter, etc.). SERVICES Vip privÊe 50 m2 with sponsor identification panel. Floral decorations. Furniture (arranged with catering).
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MEDIA & TECHNICAL PARTNER Right to use the image and the event’s logo. Opportunity to use the location for promotional activities (arranged with the organizing committee). ADVERTISING SERVICES Footer in the event magazine. Website top front page. Presswall secondary placement. Branding on all event communication material (posters, invitations, tickets, press releases, newsletter, etc.).
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EXTRA SERVICES
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QR Code www.arenapolochampionship.com
“Know how to make it known”
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www.ageventisrl.it
AG EVENTI Tel: +39 06 96524585 Fax: +39 06 96524836 Mail: info@ageventisrl.it via della Pineta Sacchetti, 229 L 00168 Roma