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3 minute read
Etopia
Hello Nursery, we’re Etopia –
your expert Amazon agency!
I have always been a passionate advocate of adopting an Amazon mindset. It simply doesn’t make sense to expect success on Amazon when your e-Commerce strategy does not line up with the landscape changes.
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Etopia’s Managing Director, Asha Bhalsod
Traditionally, Amazon’s role in the market has been misunderstood as a price leader and destructive to their brand. However, the pandemic changed the perception and showed the importance of having a healthy Amazon business with an internal team structure. Amazon is not just another sales account, it’s a formidable marketplace with extensive ability to build your brand.
Opportunities on Amazon have not seized over the last few years, it has only evolved. Amazon has been pushing their customers into a Pan EU landscape, and e-Commerce businesses have been forced to engage in challenging trading terms negotiations to remain relevant across European markets. Businesses had to align e-Commerce skills they acquired in a local marketplace with how they navigate Pan EU agreements. Many businesses are represented across multiple offices in various locations, and they are all structured differently across those locations. This continues to be an ongoing challenge to many businesses.
At Etopia we pride ourselves on carefully articulating the importance of Amazon in your business and its position in your sales and marketing teams. Over the last couple of years, we have recruited subject matter experts to enhance every business we have collaborated with. Collectively we have 50+ years of Amazon experience!
We offer a wide range of bespoke services. Audits and assessments – putting our objective experts in the middle of your business and its strategy to implementing the findings of this audit, leading to adhoc support or up to full-service Amazon account management. We also have extensive experience in Amazon Advertising and data interpretation from all Amazon platforms.
As an ex-Amazonian and having managed Amazon for market leading brands in Toys, I understand the challenges of 360 Amazon account management. Etopia can act as a support for your teams and can handle tasks such as listing optimisation and launching into other markets. As a consultancy we also offer training and development of your team.
We understand that working with Amazon can be challenging. From trading term negotiations to every acronym used. We are here to be used as sound bounds as well as providing you with tailormade solutions to your everyday problems with Amazon. We want to help grow your Amazon business profitably.
Not every brand can afford to have a whole Amazon business unit in place, and we understand that. Etopia comes with an expanse of wider category knowledge, placing us in the perfect position to guide and strategise with you. With the introduction of Joe Swanston to our team as Senior E-Commerce Manager, we have strengthened our Nursery specific expertise.
Joe’s five years of industry experience from Angelcare UK, and his Amazon mindset place Etopia firmly into the Nursery category. His strategic mind enables him to be innovative by using data to back his decisions. His Amazon skillset will ensure that your products will get into the hands of more consumers, helping to improve the lives of busy parents.
Powered with specialised knowledge of Amazon and the Nursery Trade, Etopia is excited to meet you all and work on developing successful Amazon strategies.
About Etopia
Etopia is a boutique Amazon agency founded in 2019, working with iconic global brands, delivering growth and enhancing serviceability. We have one vision, to create a winning Amazon mindset that helps deliver strategical growth. As a specialist Amazon agency, they have extensive expertise in all Amazon areas. Launching Etopia in 2019 ahead of a pandemic, was driven by the mission to support proprietary brands and fill the gap of strategical Amazon knowledge and pointing businesses in the right direction with all things Amazon.
Get in touch with us through our website www.etopiaconsultancy.co.uk or, you can reach out to me at asha@etopiaconsultancy.co.uk
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