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3 minute read
Licensing News
Puckator x Pusheen giftware range
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Puckator has partnered with Pusheen the Cat, the social media star, to launch a new giftware range including beauty accessories, drinkware, bags, digital watches, reusable insulated snack pots and a bento box. All the products feature Pusheen in various poses and costumes, including the super popular Pusheenicorn.
Fizz Creations goes super Sonic
In the year the loved character turns 30, Fizz have introduced Sonic the Hedgehog to their collection of licensed gifts and lighting.
The new line up from Fizz features mug gift sets, puzzles, stress squeezers and a small range of lighting products. The collection launches this autumn, and is aimed at gaming fans everywhere.
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RHS is in fashion
The Royal Horticultural Society has announced a partnership with British fashion brand Oasis for an exclusive limited-edition 27-piece collection of contemporary women’s apparel celebrating the joys of nature and horticulture.
Using imagery from the RHS Lindley Collections, the world’s finest collection of botanical art, the Oasis design team worked closely with the RHS to carefully select and adapt a handful of the most striking drawings. The team then re-sketched the chosen images by hand, incorporating these prints into a new collection that is full of romance and timeless appeal. The 27-piece collection includes 11 enchanting prints in all.
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The Character Parade’s back!
The countdown to Brand Licensing Europe 2021 has begun and the much-loved character parade, showcasing the world’s biggest mascots and entertainment brands, will be back, too.
BLE is launching a #paradeyourself campaign on social media during the run up to the event and is inviting the industry to share selfies taken with the characters over the years. There will be a prize for the best selfie, with the winner being offered the opportunity to be photographed at the front of the parade at BLE 2021. Posts must include #paradeyourself #BLE2021 @bleurope.
BLE will run at ExCel London.
Wildbrain expands Peanuts programme
Brokered on behalf of Peanuts Worldwide, the latest collection of deals sees ranges launching across fashion, accessories, homewares and gifts for both children and adults.
For the UK, new spring/summer apparel collections have launched from existing partners, including the baby and kidswear brand Cribstar and the adult fashion brand Vintage Supply. In addition, childrenswear brand Lil’ Cubs, as well as candle company Flamingo Candles, have both debuted their first Peanuts ranges.
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Anderson Entertainment silkscreen prints
Anderson Entertainment, the company founded by Gerry Anderson – the man behind such iconic shows as Thunderbirds and Space: 1999 as well as modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet – has launched a series of special limited-edition silkscreen prints by print maker John Patrick Reynolds, inspired by its iconic properties.
Featuring characters, craft and scenes from Thunderbirds and Captain Scarlet, the imagery will be drawn from the wildly popular Anderson comics that appeared in the 1960s and 1970s.
The launch of these silkscreen prints comes hard on the heels of a new agreement with rights holder ITV Studios that allows Anderson Entertainment to expand its ranges of product derived from its classic brands. This agreement will enable a wide range of new and innovative products inspired by the best-loved Gerry Anderson creations.
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