Newness to enhance The Scented Home

from Gifts Today Home Fragrance Supplement 2023

Let’s talk about… IFRA guidelines

Ashleigh & Burwood

Ashleigh & Burwood is delighted to introduce wax melts as part of a first phase of developments planned for its The Scented Home collection, to strengthen the consumer offering.

The popular collection, which already encompasses reed diffusers, scented candles, interior and linen sprays and scented sachets, now benefits from the addition of wax melts in the company’s 10 best-selling scents, including favourites Fresh Linen, Moroccan Spice and Peony. Presented in boxes of eight individual wax melts shaped into adorable hearts, the melts are crafted from brightly coloured wax to match each fragrance.

With the addition of wax melts, Ashleigh & Burwood continues to diversify The Scented Home collection to offer multiple attractive yet affordable product types which can be layered throughout the home and matched to the needs of each room.

In a second phase planned for later this year, mini reed diffusers will be joining the wide-ranging collection. This is a response to the emerging trend calling for smaller versions of the products that shoppers love, which enables them to buy into their favourite scents in a cost-conscious way.

This season, The Scented Home also welcomes two new fragrances to the extensive range of reed diffusers and refills range. Capturing the floral blooms that the spring season is renowned for, as well as the magical renewed feeling of this time of year, both scents make an ideal accompaniment to the home in the spring months and beyond.

Blossoming new scent Snowdrop & Jasmine brings a comforting harmony of floral notes to the home. Notes of velvety jasmine at the heart of the fragrance are enhanced by a gentle accord of snowdrop, violet and lilac, atop a base of soft musk and warm woods.

The other new fragrance, Midsummer Night’s Dream, is an ethereal offering which creates an elegant fantasy of magical summer scents. The opening notes of fresh juniper berries dappled in dew give way to a heart of rose petals and violet leaf, finished with a golden glow of amber.