Products with purpose and soul

Denby

The home fragrance category continues to be popular, as consumers invest in their homes and wellness. Trend forecaster WGSN reports that ‘home fragrance is stable, with continuous year-on-year growth for 11 of the past 12 months, showing a 57.8% monthly increase’. It also states that ‘aesthetics remain important, as consumers seek to upgrade interiors and share styling on social media: #Candles has 2.7 billion views on TikTok and nearly 18 million posts on Instagram.

‘Consumers also want to invest in products which focus on personal care with natural ingredients and add a flourish to their homes - even after the fragrance has burnt away. Contemporary brands are appealing to the climate-conscious consumer, with scented products that have a lower environmental impact’ (January 2021-April 2022, WGSN social media data, Fashion).

When you buy Denby’s home fragrance, you’re choosing items with purpose and soul; hand-crafted, made-to-last ceramics and homeware which are a truly conscious choice, and also versatile, beautiful and durable.

Denby’s Fragrance Collection is made with the same care and attention as its handcrafted vases and tableware, and each piece can be repurposed and enjoyed around the home with a variety of different uses, from drinks vessels to plant pots and bud vases. There are also refills available for the diffusers.

Each fragrance has been inspired by the individual pattern, and scents range from woody notes to floral and fruity, to set the mood and bring a restorative and relaxed ambience.

Candles are hand-finished, creating the perfect made in England home fragrance experience. The scent and the candle wax are created and blended by experts in fragrance and carefully poured into the Denby pot by hand. The natural wax also ensures a clean, steady burn and a balanced scent.

The collection is presented in recyclable gift boxing and includes Denby’s new Kiln Green pattern which emanates calm and serenity with notes of Bergamot and Grapefruit with cleansing Clary Sage, on a base of blonde woods and a touch of Patchouli. It is part of the wider Kiln Green tableware, gift and home décor collection launched for S/S23.

Along with home fragrance, the Denby Gifting Collection includes cute Byngo dogs and Marmaduke bunnies - collectables which were first produced in the 1930s. There are also prestige vases and new pet bowls, which are all handcrafted in Derbyshire and made to last.

For retailers, Denby has an in-store plinth to showcase the Fragrance Collection, supported with in-store POS and premium lifestyle Imagery.

Call: 01773 740770

Email: TradeB2BAdmin@denby.co.uk

Visit: www.denbypottery.com/trade