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Bloomingville
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Bloomingville CEO Lars Krog talks about the company’s Autumn/Winter collection and reveals details of a special offer for customers
How is business for you in the UK?
We have experienced unprecedented growth in the UK over the past three years and this year remains strong. Of course, we do not take this for granted, and there is much happening in the wider world bringing challenges to our business. But we remain positive that the second half of 2022 will continue to give impressive results.
How would you describe a typical
Bloomingville stockist in the UK?
This isn’t so easy as our customers are diverse. We have a number of large online-only retailers who continue to be strong, but we also trade with a multiplicity of small to medium sized independent retailers, each with their own characteristics and local appeal. Whether they be a large garden centre such as Yarnton Home and Garden in Oxfordshire where we have a dedicated space which they manage and promote so well, or The Lillian Daph Store, which is a truly delightful lifestyle and interiors store in Saltburn-by-the-Sea, Bloomingville has product to cover their diverse local needs. We have something for everyone.
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How would you describe a Bloomingville consumer?
The Bloomingville consumer stretches far and wide. Our collection contains more than 3,400 references, many with good entry point retail prices. Bloomingville consumers are young people moving into new homes, new parents decorating their nurseries, and established families who love our style and the atmosphere we bring to the home. Our consumer is an ‘every day designer’: someone who will go from room to room, making small changes to the décor of their home - small changes which look and feel significant. Tell us about Bloomingville’s Autumn/ Winter collection.
We have two main themes. Nordic Living is characterised by the rawness of nature, beautifully composed with the colours of deep blue, brown, nature and white. And, as the name suggests, it has a very Nordic look. Cozy Living welcomes us inside a warm and vibrant universe offering distinctive textiles with tassels and patterns mixed with ceramics and glassware, giving a vintage look. Is it true that you are offering ‘free stock’ to UK customers in July?
Absolutely yes! At Bloomingville we have an environmentally conscious mindset and strive to make responsible decisions. Within our collection we have a selection of recycled cotton throws which have been hugely popular with our customers and consumers alike.
For July, we will add a free pack of Giano throws, beautifully woven in recycled material. Whether you are an existing customer who has yet to order any of our recycled throws, or a new customer who would like to open an account with us, this offer is open to all who place an order above the free freight level in July. How would a retailer claim this offer?
‘Free-Throw’ in the comments section when ordering online. Or, of course, they can place an order with their local sales agent who will do this on their behalf. Questions can be directed at our Country Manager Simon Pykett (contact details below). New customers may also log their interest by visiting our website and submitting their details through the ‘Become a retailer’ link.
