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Licensed Gifts

Preview Spotlight Licensed Gifts

Gifts Today shines the light on licensed gifts that are ready and available to order now.

Puckator meets Pusheen

The brand new collaboration between Puckator and Pusheen is one to keep your eyes on.

Whether you’re looking for homeware, lunch accessories, fashion or beauty, you can get everything you need from the evergrowing Pusheen product list. Two new, exciting products joining the range are the fold-over lunch bag and the insulated snack pot. The fold-over lunch bag is created from high-quality, waterproof polypropylene and has a foil interior to ensure your food stays cooler for longer. It also comes complete with two strong carry handles for easy transportation. The insulated snack pot is made using hard-wearing stainless steel; it is BPA free and holds up to 500ml of your favourite soup or snacks. A double-walled design ensures that Puckator’s new snack pots can carry both hot or cold food, keeping food cold for eight hours and warm up to six hours. Tel: 0800 011 6969 customerservices@puckator.co.uk www.puckator.co.uk

Personalised Me To You Valentines Range

Me To You are amongst the well known licenses that the Personalised Memento Company (PMC) partners with. Personalisation is seamlessly designed within the brand artwork featuring the iconic blue nosed bear.

New for SS22, the ‘All of Me Loves All of You’ range is available on a wide selection of PMC’s most popular products, ideal for celebrating Valentine’s Day! The range of products means a range of price points – proving a gorgeous personalised gift can last a lifetime without breaking the bank. PMC’s set up means they are flexible to cater for any size of business, from independent shops to large scale retailers and reliably personalise and dropship each gift to order. Come and see us at Spring Fair 2022, hall 4 stand J4 02, to see how personalised gifts can work for your business. sales@personalisedmemento.co.uk www.personalisedmemento.co.uk

Classic collections

Rainbow Designs have a licensed brand portfolio full to the brim of beloved characters that include Disney’s Winnie the Pooh, Peter Rabbit, Paddington Bear and Guess How Much I Love You.

Rainbow Designs’ licensed collections offer a range of beautiful toys and gifts, that are perfect for newborns and will stay with them through their early years as they grow into preschoolers and begin to know the related wonderful stories.

Disney’s Winnie the Pooh is still as treasured today as he was nearly a century ago and now available is the exquisite new Classic Pooh Always and Forever collection. This range features beautiful heirloom gifts for babies that can be treasured for years to come and includes Soft Toys, a Comforter and Ring Rattle. All have been designed to last a lifetime with a focus on sustainable materials, FSC and reusable packaging, stuffing made produced from recycled plastic bottles and recycled plush fabric. Tel: 01329 233700 www.rainbowdesigns.co.uk

Add a bit of magic

Enesco adds Manga-style characters into its growing Harry Potter charm figurine collection

Following on from its wonderfully whimsical Harry Potter charm figurines inspired by the beloved characters from the Wizarding World, Enesco in partnership with Warner Bros. Consumer Products is proud to present a simply magical new addition of must-have collectables for all Wizarding World fans.

Perfect for witches, wizards and Muggles, each figurine is brought to life using the hugely popular Japanese ‘Manga’ style. With an enlarged head, over exaggerated eyes and dainty features across the nose and mouth area, the Harry Potter charm figurines showcase Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy, and Professor Snape as fans have never seen them before.

Clutching their wands, spell books or enchanted brooms as if ready to make some magic, each cast stone figurine stands on a coloured base denoting their house at Hogwarts School of Witchcraft and Wizardry. Harry, Hermione, and Ron are a top of a red base representing Gryffindor – the house which is home to brave and chivalrous characters at Hogwarts. Conversely, both Dranco Malfoy and Professor Snape stand on green bases - the colour of Slytherin House, signifying ambition, and cunningness.

With each figure measuring 13.0cm, the new manga-style Harry Potter charm figurines retail with a SRP of £29.95 each and are individually packaged in a branded gift box.

The assortment will make a brilliant gift for fans of the franchise and a must have for any Wizarding World collector. uksales@enesco.co.uk www.enesco.co.uk

Gifts Today takes a break with Enesco’s Marketing & Product Director, Helen Cotrill.

Firstly, how is everything with everyone at Enesco?

Everyone is good thank you, we are extremely busy and our warehouse team all working hard, unloading never ending containers and then turning the stock around. We are so lucky to have the team we have.

2021 was a turbulent year for many, did you experience any stock issues or delays?

Yes, like everyone who imports, it has been an extremely difficult year for our sourcing departments globally. Quality is so important to us that we have focused on ensuring that speed does not affect quality, which has resulted in slightly longer delays in some cases. Covid is still wreaking havoc across China, and I believe we will see delays well into 2022. We did make the decision to airfreight some stock in November and detailed planning is key to our success in 2022.

Are you expecting 2022 to run smoothly for the business?

It is highly unlikely, however as a company, we have proven that we can adapt and handle pretty much anything!

You hold many great licensed product ranges, how important are these to your business?

Licensed product is what makes us unique, our product collections are exclusive to Enesco, you cannot source them elsewhere. We continue to sign up new licenses and expand our formats. We are so excited about 2022/23, watch this space!

What makes a licensed product popular with the consumer?

I believe it is a combination of the security of brand recognition and the quality guarantee that a licensed product offers. Each product must be approved by the licensor and manufactured in approved factories; all of this adds value.

What about collectibles, how do this position themselves within your product ranges?

Anything can be a collectible, if you love something or a certain brand and have multiple items it’s a collection. It used to be that the term ‘collectibles’ related only to a certain type of product however in recent years this has changed. We have regular artist events, both in person (pre covid) and virtually with a huge response, some collectors queuing for over 10 hours to have a Jim Shore piece signed. We also have people who buy multiple pieces of Willow Tree, which is defined as sentiment driven gift. Personally, I collect gin bottles but must admit to a little Suess obsession too!

Do you currently have a hero range that is currently trending?

It would have to be Disney Traditions by Jim Shore; we cannot keep it in stock. Every launch we are amazed at the design and craftsmanship of each piece.

Have you noticed any particular shift in buying behaviour when we look at consumers who are seeking gifts?

The biggest shift would be in their chosen retailer, online has seen a huge increase during the pandemic and has opened this channel up to a whole new demographic. Retailers who offer both a brick and mortar and an online option are going to be the winner ultimately, however we are a nation of shoppers and will head back to the high street in due course. We do also see that people are being kinder to themselves, self-purchase is a large sector, spending more time at home, everyone wants lovely ‘things’ around them.

What type of support do you offer your retailers?

We have a fully employed sales team in the UK, Germany, and Holland, dedicated to servicing our customers. The website is available 24/7 to place orders, check stock or just check on their account status. We do a lot of value-added promotions throughout the year. We also supply point of sale to support new and evergreen collections. On top of this we offer excellent terms, a low minimum order value, allowing our customers to order across all our collections and quick delivery.

Finally, do you have any exciting plans on the horizon that you would like to share with Gifts Today readers?

It feels like such an exciting time here at Enesco. 2022 will see the launch of our own plush collection, Kalidou. We are also relaunching Peanuts by Jim Shore, due to high demand for this property. You will see Looney Tunes designs in both Jim Shore and Britto. There are many other things in the pipeline which will be announced in due course. We cannot wait to see our retailers again at the early shows, we will be at Spring Fair and Ambiente.

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