3 minute read
Swiscot
“Charlotte Thomas is Swiscot’s retail textiles brand. Since 2007, the brand has been supplying beautiful, affordable and timeless home textile ranges to retailers around the country” Swiscot Textiles has a huge commitment to design, handle and aesthetic, says National Sales Manager for the UK and Europe Alan Hamilton and Group Head of Retail Brian Wilkinson
Tell us about your company.
Swiscot has been right at the heart of home textiles since 1968. Its bed, bath, kitchen and table linens form the backdrop to a huge amount of life in the UK and Ireland. From homes and hotels to health clubs and hospitals, Swiscot’s products and brands are ever-present.
The business is based in Manchester. With state-of-theart design, logistics and quality-assurance infrastructure at our headquarters, Swiscot has access to well over 100,000sq ft of storage infrastructure from where it serves everything from direct-despatch through to full containersize orders. Since inception, the business has had a deep commitment to environmental and social governance and maintains some of the highest standards in the market. Tell us about your ranges.
Swiscot’s range is split across its own intellectual property, white-label, and joint-venture ranges. The product range includes everything from bed, bath kitchen and table linens through to healthcare textiles and fabrics.
Charlotte Thomas is Swiscot’s retail textiles brand. Since 2007, the brand has been supplying beautiful, affordable and timeless home textile ranges to retailers around the country.
Linen Connect is Swiscot’s contract and commercial textiles brand, supplying many of the premier hotels, health and hospitality venues in the UK and Ireland. Swiscot also provides white-label home textiles, and a full range of wholesale products under a range of brands which serve customers across the nations. What’s the inspiration for your products?
Across all our brands, we have a huge commitment to design, handle and aesthetic. It’s easy to forget that in any use-case, textiles are perhaps some of the most intimate products that end-users interact with. From bedding to towels, consumers touch, hold and drape themselves in textiles, and it’s important they feel great, every time they’re used.
Swiscot invests heavily in textiles technology, taking inspiration from textile research institutions, to make sure products are durable and affordable without compromising handle. Our design inspirations are global, like our business. We attend many of the world’s premier design shows, and use market intelligence products to make sure our design team is producing ranges which are not only timeless, but fit current trends. What sets you apart from your competitors?
Swiscot is deeply committed to service. Our ethos is that orders should be on time, every time. To achieve this, we operate one of the world’s most robust supply and logistics chains for home textiles, giving our customers resilience and predictability with product and price.
We are also deeply committed to building a team of experts and have an executive leadership team, and colleagues who have been assembled from across the industry with deep domain expertise in everything from design to product. Whilst ESG [Environment, Social, and Governance] and Quality Assurance have been recent additions to most businesses, they have been part of our DNA since the firm was created back in 1968, and the company has proudly held ISO9001 quality accreditation for close to two decades. Who is a typical Swiscot customer?
Our customers are diverse, ranging from independent ecommerce retailers who require direct despatch, through to multinationals requiring full container deliveries to multiple international sites. What can we expect next from your business?
We are investing heavily in design and product. Over the coming months, the business will be releasing a wide range of seasonal designs, and trends for S/S 23. We are also rolling-out a managed white-label supply chain service, allowing larger retailers to have access to Swiscot’s design and supply chain capability as an adjunct to their existing buying functions.
