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Danilo
brings big brands…
It’s full speed ahead at Danilo in 2023 with a host of brands including Bridgerton, Barbie, Disney and more being revealed at both Spring Fair and Paperworld
As we welcome in 2023, Danilo is excited for the year ahead – with more brands, innovation and of course, the upcoming trade shows.
Danilo will be attending Spring Fair in February with two stands this year - one showcasing its award-winning greeting and gift wrap range and the other exhibiting official calendars and diaries. So there will be
plenty to see. Plus Danilo will also be heading to Frankfurt in February for Paperworld 2023, showcasing products for the export market.
This year sees some popular new brands coming to Danilo, such as critically acclaimed drama Bridgerton. With season 3 coming to Netflix in March 2023, this Regency-style
TV show became an instant hit when the first series aired in 2020. A Bridgerton-themed calendar as well as greeting cards will be published using imagery and captions from the series. 2023 also sees some much-anticipated movies coming to our screens, and Danilo will create fantastic calendar ranges and update greetings card ranges for Dungeons & Dragons, Super Mario, Transformers The Rise of the Beasts, Teenage Mutant Ninja Turtles, Barbie and Trolls 3, to name a few. 2023 also marks the 10th anniversary year of Paw Patrol as well as the centenary celebration for both Disney and Warner Bros, which Danilo will celebrate with official calendars to mark these special occasions. As well as a special Paw Patrol movie, we will see plenty of releases this year from Disney and Warner Bros, such as The Little Mermaid, Elemental, Wile E. Coyote, The Flash and more.
In relation to ranges for younger audiences, Danilo is delighted to introduce new brands such as Gabby’s Dollhouse. This new animated
Squishmallows is another new addition and has many celebrity fans including Lady Gaga. Danilo’s new greeting card range will reflect the colourful and vibrant look of the Squishmallows characters
TV show is aimed at preschoolers and is filled with mini-worlds, irresistible kitty characters and super fun adventures. It has been broadcast on Netflix and YouTube with Season 6 launched in November 2022 and Season 7 set for March 2023. Danilo’s new greeting card and gift wrap range will target the core audience of kids aged four to seven.
Danilo will also be updating its Barbie card collection, creating bright, eye-catching new designs targeting two audiences, girls aged six to 12 and the young adult females who grew up with the brand.
Squishmallows is another new addition and has many celebrity fans such as Lady Gaga, Kim Kardashian and Charli D’Amerlio. Having sold more than 100 million plush toys to date, Danilo’s new greetings card range will reflect the colourful and vibrant look of the Squishmallows characters. Other new brands include The World of Dinosaur Roar, the children’s storybooks, and Peanuts, the renowned classic comic strip from the 1950s that is proving to be just as popular today as it was then.
So why not pop along to see the full scope of Danilo’s collection and say hi to the team, at either Paperworld (Hall 6.2 Stand E32) or at Spring Fair (Hall 3 Stands N20 and L01).
