Cover Story

Back and Bigger Than Ever

This July sees the return of London greetings card exhibition PG Live and leading licensing publisher Danilo are looking forward to showcasing their exciting new greetings card and gift wrap ranges from their larger-than-ever product portfolio. Retailers and distributors will be able to see a variety of popular designs, from lifestyle brands such as The Van Gogh Museum and Animal Planet, to gaming titles Xbox, Warhammer and Minecraft, through to juvenile licenses like Coco Melon and Elmer the Elephant. So why not pop along and say hi to the Danilo team on stand 513 on July 27 and 28 to see all this and much more.

Brightside

The Brightside brand, created by Rachel Bright, with its distinctive ‘voice’ has enjoyed a huge amount of success since it was fi rst created over 10 years ago. This fun range includes positive captions which aim to encourage, inspire, indulge and uplift. Danilo’s new Brightside greetings card range aims to refl ect these sentiments, helping people to send happy thoughts around the globe. Coco Melon

Providing entertaining and educational content for preschool families, Coco Melon is a combination of fun, colourful animation and classic nursery rhymes and kids songs. Appealing to boys and girls aged 1 to 4 years, Danilo is launching a brand new range of offi cial Coca Melon greetings cards, wrap and bags.

The Van Gogh Museum

Dedicated to the prominent works of Vincent Van Gogh, Danilo are partnering with The Van Gogh Museum to publish a new offi cial greetings card and gift wrap range which will include some of Van Gogh’s most inspiring and revered works of art.

Elmer the Elephant

Elmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was fi rst published by Andersen Press in 1989. New greeting cards, gift wrap and bags are being added to the wonderful world of Elmer the Patchwork Elephant which will be available at the show. Super Mario

Celebrating its 35th anniversary in 2021, over 300 million Super Mario games have been sold since it launched. Targeted at kids aged 6 to 12 years and families, Danilo is creating an offi cial range of Super Mario greetings cards, wrap, bags and calendars. Xbox

First launched in 2001, Microsoftowned video gaming brand Xbox is one of the world’s most popular consoles. A new offi cial Xbox greetings card, wrap and giftbag range featuring a fun, graffi ti-style look is being released by Danilo.

LOL OMG

Expanding on the immensely successful LOL Surprise range, comes the new OMG (Outrageous Millennial Girls) dolls. All about style, fashion and accessories, they launched in 2019 and have since proven popular with girls ages 7+. Danilo has designed a brand new greetings card and wrap range based on the OMG dolls edgy and standout look. Mr Men and Little Miss

The Mr Men brand celebrates its 50th Anniversary this year and Danilo will be launching a new offi cial range of greetings cards based on the strong nostalgic appeal for adults who remember the books and TV show. It will include an array of captions and include gift wrap, bags, calendars and diaries.