Insights-X Preview

The show must go on

Insights-X in Nuremberg promises to deliver expert knowledge for the specialist stationery trade, delivered live at the first show after three years

Asense of anticipation is in the air: after a three-year break, visitors to the seventh Insights-X finally have an opportunity for some personal networking again. The international stationery industry gets together in Nuremberg from October 5-7 to present its product innovations and trends for the coming season to a trade audience. At the same time, visitors will also gain practical knowledge over the three days of the trade fair.

Recent years have seen many changes take place, especially for the retail trade. These in turn offer a number of opportunities. For up-to-date knowledge of the industry, the first port of call is the InsightsTalks series of presentations. In the InsightsArena in Hall 10.0 of the Nuremberg Exhibition Centre, experts will speak about particularly relevant topics concerning the stationery trade. Three-day programme

The broad spectrum of presentations covers the key areas of digitalisation, sustainability and online marketing, among others.

Keynote speaker Frank Rehme, managing director of the SME 4.0 Retail Competence Centre, kicks off the event on the Wednesday. His presentation - Switching the mindset to mindful trading: successful trading in a changing society - revolves around purchase decisions at the point of sale and how they can be influenced by the practical application of neuromarketing.

Two subsequent presentations deal in detail with the issue of sustainability. Under the heading Green Retail, independent business consultant Cornelia Schambeck tackles the question of how the stationery trade needs to move in order to be more sustainable.

Sabine Gauditz and Hans Schmidt of Arte Perfectum cast a more precise eye on the point of sale. In a joint presentation they show an approach that bricks-andmortar retailers can take to turn the shop floor into a ‘green point of sale’. Practical tips

Dealing with social media and online marketing is another recurrent topic of the InsightsTalks. Patrick Hünemohr of 5H Capital in Cologne offers some tips and tricks on how small and medium-sized retailers in particular can raise their digital visibility locally – with the primary aim of attracting new local customers and hence growing sales. In the same vein, Svenya Scholl, account manager at socialPals, highlights practical opportunities in social media marketing for small bricks-andmortar retailers.

The presentation from Sabine BrettMurati and Florian Lindner covers similar matters. They explain how retailers can best make professional use of channels such as LinkedIn and Instagram to address both B2B customers and consumers.

For Anne Liesenfeld of IFH Köln, it’s all about one of the major trend themes in specialist retailing: social commerce. Meanwhile, Andreas Oberländer, head coach at sales consultancy YourWayUp, answers the question ‘How do I become

“A varied programme is on offer to participants at the trade fair on all three days, covering topical issues that are of real interest to the industry’’

Christian Ulrich, spokesperson for the board at Spielwarenmesse eG

unique as a trader?’ and looks at what is required when generating a unique customer experience. Future-related topics

Further interesting aspects are introduced by Lukas Waidelich, founder and managing director of Cauliflower, who provides fascinating insights into the research method of ‘opinion mining’. This chiefly involves AI-assisted analysis of customers’ comments to determine how positive or negative attitudes towards the product. The presentation highlights, for example, how the stationery industry can take advantage of the understanding provided by such analysis. Gabriele Kaiser, on the other hand, explains how megatrends develop, how important they are for retail, and what stationery-related products reflect today’s megatrends.

To round things off, the new LicenseTalks provide some instructive information from the field of licensing. Licensed products have become as important a topic in the stationery trade as they have in many other sectors. At Insights-X, visitors will learn which brands they should particularly keep in their sights.

“A varied programme is on offer to participants at the trade fair on all three days, covering topical issues that are of real interest to the industry,” promises Christian Ulrich, spokesperson for the board at Spielwarenmesse eG. “Through these presentations and trends, Insights-X is providing fresh stimuli for the stationery sector.”

Christian Ulrich Anne Liesenfield Frank Rehme Lukas Waidelich

InsightsTalks take place every day of the fair, from 1pm onwards. The presentations will be simultaneously translated into English and streamed live on the new Insights-X Digital platform. Talks are free to attend. You can find full details of the presentations at www.insights-x.com/insightstalks.

Wednesday, 5 Oct

1-1:30pm The change of mind to a trade of the senses: Successful trading in a changing society Frank Rehme, Kompetenzzentrum Handel, Düsseldorf 1:30-2pm Green Retail – how green is stationery retail or how should it position itself to be or become green? Cornelia Schambeck, Schambeck Consulting, Buchenberg 2-2.30pm. The most important tips and tricks for greater local digital visibility online Patrick Hünemohr, 5H Capital, Cologne 2:30-3pm How do I become unique as a trader? Andreas Oberländer, YourWayUp, Munich 3-4pm How does licensing work? The legal basics Christian Fortman, Fortmann Tegethoff Patent- & Rechtsanwälten, Munich

Thursday, 6 Oct

1-1:30 pm #NiceToMeetYou – social media marketing for brick-and-mortar retailers Svenya Scholl, socialPALS GmbH, Holzkirchen 1:30-2pm How are the megatrends impacting on the stationery sector? Gabriela Kaiser, TRENDagentur Gabriela Kaiser, Landsberg am Lech 2-2.30pm Making professional use of social media Simone Brett-Murati, Eskimos mit Kühlschränken, Hamburg Florian Lindner, BTR Office, Wald-Michelbach 2:30-3pm Listening to thousands of customers at the same time – no big deal with the ‘opinion mining’ research method Lukas Waidelich, Cauliflower GmbH & Co. KG, Hamburg 3-3:45pm Success with licensing – Figures, data, facts Peter Hollo

Friday, 7 Oct

1-1:30 pm REthink the stationery industry – products with a sustainability aspect from the stationery and DIY sectors Gabriela Kaiser, TRENDagentur Gabriela Kaiser, Landsberg am Lech 1:30-2pm Green Point of Sale Sabine Gauditz & Hans Schmidt, Arte Perfectum GbR, Nuremberg 2-2.30pm Social commerce for retailers Anne Liesenfeld, IFH Cologne, Cologne