Focus on… Collins/Jumble

Jumble & Co

Hall 6 Stand 6B32 The new stationery brand that says life is anything but linear

Jumble & Co is an exciting new collection of stationery products, which will be showcasing its 2023 range at Autumn Fair.

Jumble & Co celebrates all our emotions with a colourful range of stationery products for everyday life, from dated and undated diaries and notebooks to be organised, to bottles to stay hydrated, to scented candles to help you relax.

Each product in the collection is available in a range of vibrant colours, with each colour representing an emotion, positive or negative!

“We know that life is anything but linear,” says Jumble & Co’s marketing manager Richard Sloan, “with a blur of highs and lows, wins and losses, cheers and tears. And while some days can be remarkable, others can be pretty forgettable, and we think that is okay.

“Life is a Jumble of emotions, so we wanted to create a range of stationery that appealed to these emotions, and said it’s okay to not be okay. Embracing real emotions has never been more important than it is today. Wellness and realness have never been more relevant and we believe people appreciate brands with empathy and honesty,’’ adds Richard.

Each colour in the Jumble & Co range has a nickname. Take pink – nicknamed Rose Tinted – for those who like to live on the blindingly bright side. Or green – nicknamed Sour Grape – for those who say ‘good for them’ with an eye roll! And this year, Jumble is launching a new colour to the range – Sun Kiss yellow – for those with a more positive mindset and looking for a fresh start following a pretty torrid couple of years, who say ‘Yes! Let’s get up and go!’.

Launched last year by Collins Debden at the London Stationery Show, Jumble & Co has proven popular with the trade and consumers alike, with strong sales online as well as with traditional high street retailers, with the vibrant block colours and logo creating a strong visual display.

There are the ever-popular diaries, organisers, folders and notebooks; all specialities of Collins Debden, of course. But there are also exciting everyday products such as silicone water bottles or pencil cases. Or new for this year, oversized wall calendars to cover your walls, with each month a different Jumble colour.

“With such a crowded marketplace,” continues Richard, “it was tough to launch a new range, but Jumble & Co has been really well received. The products look and feel great, plus the story behind the brand and the colours is really relevant at the moment, with mental health and wellness such an important topic.”

This year Jumble & Co has created some fantastic new products to complement the existing range, plus it is investing heavily in Jumble’s social media platforms and abovethe-line advertising in the coming months to really raise the profile of the brand in the run-up to the busy Christmas gifting and New Year season.

“The intent for the Jumble & Co brand,” explains Richard, “is to always feel fresh, relatable and stylistically on-point in the eyes of our customers. And more importantly, have an honest connection with their emotions.

“So, we are really looking forward to showcasing Jumble at the Autumn Fair, to show off all these products and tell why Jumble & Co is the stationery brand they need in their stores!”

At Autumn Fair there will be showexclusive deals plus plenty giveaways of samples and even Jumble & Co t-shirts!

Jumble & Co is available online at www.jumbleandco.com and Greetings Today readers can get 20% off by using the exclusive discount code GREETINGS at checkout.

“Wellness and realness have never been more relevant and we believe people appreciate brands with empathy and honesty’’

enquiries@jumbleandco.co.uk www.jumbleandco.com