Bringing comfort

When people have slost loved ones, it can be a challenge for consumers to find the right words to offer condolences to friends and family.

This is where UK Greetings’ sympathy line can help. Its range of editorially-led cards offers heartfelt and comforting statements of sympathy, which don’t feel too intrusive or flippant. In particular, The Fifth Season Gibson piece resonated so much with card buyers that they asked for it by name. In response, UK Greetings gave it a fresh look and reintroduced it into the line.

To contrast with these more traditional designs, simple and contemporary looks have also been added. Cards such as this Carlton Code 50 provide support and understanding but in a more authentic tone of voice.

Karen Skipper, brand manager, says: ‘’UK Greetings hopes that these cards bring comfort to those who need them and help consumers find the words when sometimes it feels like there are none.’’

UK Greetings salesandservice@ukgreetings.co.uk