Column G&G Many are wanting to experience luxury in more casual hospitality, where they can relax without having to sacrifice standards, where its application is less obvious but discernible, nonetheless
Indulge the senses
Zieher
Luxury, understated or otherwise, is a big money-spinner for the hospitality sector and G&G Goodfellows have their finger on the trend pulse, as Valda Goodfellow explains…
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uxury in hospitality used to mean 5* hotels and fine dining. Now, luxury still means those things but it also extends to less formal and more bespoke setting, where individuality and experiences are valued as highly as fine wines. Having been immersed for many years in what the luxury hospitality client wants, we have been part of these changes, helping redefine what luxury feels like and let me tell you, it feels good. I am definitely a fan of the grand hotel with all its lush
drapery and carpets you can sink in to. Luxury on this scale is designed to engage all the senses and capture you from the first instant, so it is no surprise that we are definitely seeing a return to the same sense of grandness on the table – which I confess has been a bit lacking in recent years. It is good to see the demand for silver cutlery and accessories rapidly increasing as these hotels seek to redefine luxury for our post-Covid appetite to indulge ourselves wherever and whenever we can. Silver on the table is emerging as a major
Did you know?
Valda and her team provide ‘kits’ to accessorise aparat-hotels décor, including anything from plates, bowls, cutlery and glassware; to designer fruit bowls – all co-ordinated with the apartment’s ‘mood’. 42 TABLEWARE INTERNATIONAL: HoReCa
trend, along with crisp white plates with interesting textures; this is the very definition of indulgent luxury. Totally in keeping with this trend is the return of caviar service; the more spectacular the better. When brought to the table on a silver tray or a beautiful trolley, you cannot help but feel special. It becomes an experience rather than merely a dish, which is why this emotional response is at the heart of why we know luxury is so important to us. We were robbed of so many special occasions and memorable moments, that our craving is to create these now and we want to feel very, very special indeed. Having said that, I really like to visit these places when I need a sense of occasion, but I maybe would not want to relax there for any more than a night
About G & G
Founded by Paul and Valda Goodfellow, G & G Goodfellows is a highly creative design & Distribution Company with an amazing showroom in Little Portland Street. Offering a truly hands-on service, Goodfellows passion is to bring new and exciting, bespoke food presentation concepts to the UK’s culinary scene. As well as offering a wide variety of the world’s best branded tableware, kitchen equipment, clothing and machines, Goodfellows also collaborates closely with UK craft producers for totally unique products. It works with all sizes of restaurant and catering projects, happy to supply anything from an individual plate to a full restaurant concept.
