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Whether you are buying for consumers or for a professional kitchen, cookware is – undeniably – one of the most important purchases. So having the right stock on shop shelves is pretty crucial. There are numerous options available to buyers targeting different consumer groups – from on-trend YouTubers to established brands.

Speaking of said YouTubers, Gibson Homewares tends to have its finger on the licensing pulse and have partnered with Babish, the popular YouTube cooking channel and brand to launch a new 16-piece stainless steel cookware set. The set includes a variety of items for the home chef, including two baking sheets with cooling racks, two frypans, a sauté pan, Dutch oven and several mixing bowls.

“With his YouTube series Binging with Babish, Andrew Rea has painstakingly built a large and engaged audience,” explains David Nicklin, senior vice president of marketing at Gibson Homewares. “There’s just no other way to replicate the sway that our content-rich brands have over their target demographic.”

The Babish 16-piece stainless steel cookware set is made from high-quality materials and construction, and it features a sleek, modern design. The pans are oven-safe up to 500 degrees Fahrenheit (260 degrees Celcius) and dishwasher-safe for easy cleanup.

Also from Gibson Homewares, the recently launched bloomhouse brand – which is marketing itself as being inspired by health-conscious lifestyles – has introduced a 12-piece stainless steel cookware set with ceramic steamer Inserts. This, they say, is a high-quality suite of pots and pans, crafted from 18/8 tri-ply stainless steel with a base-to-rim aluminum core for efficient and uniform heat conduction. The ceramic nonstick surface is ten times stronger than traditional ceramic nonstick coatings in the market today, the brand tells us.

Leading the pack with its Made in Italy know-how is Sambonet with its latest launch, the Home Chef 5-ply range. As the name suggests, this new cookware introduces 5-ply technology which amplifies the stratification of the pan body. Home Chef 5-ply is a cookware line which is all about fast – but even – heating. In short, the five layers work in unison to create a perfectly efficient base for cooking, either in the home or in a professional setting.

Moving away from stainless steel, the Jomafe brand has two new cookware lines which it will launch at the upcoming Exclusively Housewares showcase.

First up, the Hera range is made from forged aluminium, which provides a very efficient and uniform distribution of heat and is suitable for all hob types including eco-friendly induction. The interior features a ceramic coating and the brand points towards the contrast between the light interior and the mint green exterior results in a very on-trend appearance. To compliment Hera, Jomafe have launched the new colour co-ordinated ovento-tableware ceramics collection.

Also from Jomafe comes Naturit, a stylish cookware collection comprised of 10 items – four casseroles, 16cm saucepan, three fry pans, grill pan, and wok, all with twin pouring lips and the casseroles and saucepan with glass lids.

For those passionate about reducing their environmental impact, the range is constructed from 100 per cent recycled aluminium, and is PFOA, BPA, lead, and cadmium free.

Next up is Danish manufacturer of nonstick cookware SCANPAN – a brand well-known for its top-tier products. The company exports its products to over 50 countries, with more than 85 per cent of its total turnover coming from its export business.

SCANPAN’s roots are in traditional crafts- manship and its cookware is exported worldwide –recognised for its durability and quality. Along with its nonstick and stainless-steel cookware, they also produce kitchen knives, and accessories, all created – the brand says – with a focus on the love of good food.

When it comes to cookware, there is a multitude of brands for retailers and buyers to choose from; but crucially it’s about having different options and alternate price points for every type of customer.

Cooking up a storm...

The menu by chef Giuseppe Postorino of Alchimia Milano is comforting and well balanced, relying on the purity of flavours and traditional recipes with a touch of innovation. The keystones of his restaurant are the choice of excellent raw materials, lots of preparation and highly skilled tools. Entering Alchimia's kitchen, the chef expresses his creativity with one of his icons - roasted turbot, mushroom mousse, foie gras and sautéed lemon - while Paderno's 1100 Series cookware is in the spotlight!