New launches at Maison&Objet

Lifetime Brands Europe will exhibit at September’s Maison&Objet with new KitchenAid ranges, along with their other top-tier brands such as Mikasa, MasterClass and La Cafetière. Find them in Hall 3, Stand A66-B65 per cent of consumers across all generations say that home cooked meals are by far the most popular choice of meal”. The home cooking trend is here to stay as consumers search for simplicity, convenience and relaxation through the art of home cuisine. The rising cost of living has had a ripple effect also increasing cooking at home.

These trends will see kitchens being used differently; with more time and effort spent cooking and hosting. “The facts and figures speak for themselves and will continue to drive consumer demand for a trusted brand in this category” says Gary.

New and coming soon

“Our customers in 36 countries across UK, European and Asian markets have had sustained success with KitchenAid and we are committed to continuing to support our trade customers with inspiration, product choice and serviceability. With a product design partnership between KitchenAid and the Lifetime Brands US design team, working as part of a global organisation gives us the resources to deliver cutting edge products at exactly the right time” says Gary.

Mindful of the market trends resulting in an increase in consumers buying kitchen tools and gadgets, a new colour will be introduced into the core range. Previewing at Maison&Objet in September, the new Charcoal Grey colour is reflective of the industrial side of kitchens and gives rise to consumers matching and complementing their kitchenware. “This colour expansion is coming at exactly the right time for peak demand and is further backed by the fact that Charcoal Grey is one of the KitchenAid brand’s strongest performing stand mixer colours” says Gary.

Also new and launching at Maison is sinkware – a first for KitchenAid in the UK and

Europe and bolstered by twenty years of product development and sales performance in other global markets. “KitchenAid has been known for helping to make consumers’ experiences in the kitchen extraordinary. By removing the tedious tasks from the cooking process, KitchenAid tools and gadgets let them focus on what they love most about cooking, and there’s no reason this should not also cover clean up.

Starting with the launch of the first in-home dishwasher in 1949, KitchenAid helped to make clean up in the kitchen easier” says Gary. Because not all kitchen tools can be placed in the dishwasher, and to further assist consumers in the complete cooking process, the new sinkware launch covers everything from dish and drying racks to cleaning brushes and caddies - everything a cook needs for clean-up with the design, durability and performance one expects from KitchenAid.

Global serviceability

“As we look ahead to quarter four and the new launches, we are well positioned to support with warehouses in the UK, Europe and Asia, ensuring excellence in service standards with best-inclass execution and operational capabilities. We’re a partner that works hard for our customers.

Our in-house country managers are on hand to help develop global markets and we are well positioned to support with the massive opportunity that KitchenAid offers” says Gary. Alongside their catalogue of bestselling cook and dine brands including Mikasa, MasterClass and La Cafetière, Lifetime Brands Europe will exhibit the KitchenAid tools and gadgets range at Maison&Objet.

All brands are available at their impressive Birmingham (UK) showroom.

Did you know?

Cookland stands out with its thermal shock resistance of up to 280 degrees celsius.