Brand overview

■ Aqua Optima is a brand of water filtration products, from the simplest such as filter jugs to the most complete such as the Aurora hot and cold filtered water dispenser, all united by ease of use and speed in filtration. Our brand proposition is in fact to make filtered water available and easy to use for everyone. The new line of Perfect Pour jugs by Aqua Optima perfectly represents the spirit of the brand: a line of jugs designed to maximize ease and functionality of use without giving up a modern and young design.

How buoyant is the kitchenware sector currently?

The kitchenware sector was extremely buoyant during the first year of the pandemic, as people were at home during lockdown, spending time in the kitchen and investing in new appliances to improve the

Our sector is facing many of the same challenges as every other business, with interruptions to our supply chain and the rising costs of raw materials. The UK is facing a cost-of-living crisis, and this undoubtedly impacts consumer confidence, making shoppers more cautious. Rising energy costs also mean that there is a greater focus than ever before on the energy consumption of appliances, but we have viewed this as an opportunity to innovate, focusing our attention on the development of products which do more with less.

■ Laica, on the other hand, is a brand that offers various product categories, all aimed at consumer wellbeing in the home. High quality products characterised by the unique Made in Italy design, all developed with the aim of making people’s lives more comfortable at home: from products for the kitchen such as kitchen scales, sous vide vacuum products and products for water filtration for domestic use, up to lines of products for personal care and wellbeing, such as bathroom scales, medical products for domestic use and the new line of products for air treatment. Laica water filtration products are characterised by the research and development of different formulations suitable for the different needs of consumers: from traditional filtration, to instant filtration with our innovative, patented fast disk filter, up to the ultra-filtration which guarantees the highest filtering standards.