editor’s letter

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Welcome to the April issue where you will find a plethora of product categories, new product launches and much, much more!

For example, last month saw the announcement of the winners of the coveted MadeForMums 2023 awards. A huge congratulations to all those who received one of these prestigious accolades. Products that gain an award win from an instantly recognised source bring so much value for a number of reasons. Parents are often concerned about the safety of their babies and want to ensure that the products they use are safe and reliable. When a baby product has won an award or been recognised by an association, it gives parents peace of mind that the product has been tested and validated for safety.

Parents also want to ensure that the products they buy for their babies are of high quality and will last a long time. By being able to demonstrate a recognised award from a valued source this also gives parents confidence that the product is of high quality and has been manufactured with care. With many consumer awards being tested and judged by a panel of experts and also often other parents this also gives confidence that they are choosing the very best options for their baby.

Of course, with the continued cost-of-living crisis, we all know that many new parents also have concerns about cost. MadeForMums Digital Editor, Gemma Cartwright, stated: “In a cost-of-living crisis parents and families are having to make every penny count – and that includes their spend on parenting products. At MadeForMums, we help parents and families make confident, well-informed choices, and we know how important value for money is. This year, value was a key factor when our expert judges and parents tested products. And of course, buying longer-lasting and few products overall helps with sustainability which is always a key consideration.”

Baby products can be expensive, and parents want to ensure that they are getting the best value for their money. When a baby product has won an award or received a level of recognition, it is often seen as a good investment as it has been tested and validated for its effectiveness, safety, and quality.

Simply turn to page 10 where you will find a list of all the Gold Winners of this year’s MadeForMums awards together with a great roundup of winning products that are all available to order now. For further information and to see the full list of winners visit www.madeformums.co.uk

Our contributors this month also bring you articles of interest with Pramland’s John Barker congratulating Maxi-Cosi and also highlighting why he hates discounting preferring to focus on added value instead for his customers, while FanFinders CCO and co-founder Adam Gillett looks at how to engage further to generate ‘lifetime customers’. Online4baby are also keeping focussed, with their Managing Director Christy Foster explaining why for them it is critical during the cost-of-living crisis they continue to look at all aspects of the business.

You will have also noticed our cover star this month, Ergobaby. Within their Cover Story you will find all the key benefits of their Omni Breeze carrier. The Omni Breeze also won a MadeForMums Gold

Award this year. To find out more turn to page 34. There’s more! You will also find within the following pages new product launches. For example, Inglesina unveil exciting new launches including a new reclining car seat over on page 24, check out page 26 where Clevamama announce the launch of their brand-new, one of the first of its kind, air purifier –Ozone Free ClevaMama Air Purifier and Ergobaby, starting on page 30, highlight the benefits of their their new Evolve 3-in-1 Bouncer within their Evolve Home Collection - a new category of Ergobaby products, created to simplify parents and carers’ lives, and grow with baby from day one.

We also feature a number of product categories including Compact Folds, Baby Carriers & Slings and Bedside Cribs together with shining the spotlight on Nightlights, Sun, Sand & Sea products and Booster Seats.

On a final note, it’s not long now until the Nursery Today Golf Day. Have you secured your space? The 23rd Nursery Today Golf Day is set to take place on the Tuesday the 4th July at Puckrup Hall. This is a Hilton Hotel course not far from Tewkesbury and quite a number of those taking part stay over to enjoy the day. It is a real industry get together and the golf is played in a most relaxed atmosphere.

It is the only industry golf day in the Nursery calendar with some amazing cups and trophies to be won, including the team four-ball BabyStyle trophy and the JMDA cup including a morning nine-hole Texas Scramble followed by lunch and the afternoon round for the main prizes. A barbeque presentation dinner follows with the event normally over by around 8.30pm. Everyone is welcome to join in this fantastic networking and fun memorable day. Cost per player is £110. Simply contact Malcolm (Bubba) Naish to find out more: malcolm@lemapublishing.co.uk