Allison Baby

Allison Baby is Full of the Joies

It will come as no surprise to anyone that 2020 was a challenging year for Allison Baby Ltd, the parent company of Joie, Nuna and Graco, as it was for so many others – but as always, the organisation rose to that challenge magnificently.

The company has continued its rise with a seventh consecutive year of growth, sales targets exceeded and it expanded its product portfolio with eight new launches and a new sub brand introduced in the last 12 months.

In September Joie launched its first bed side crib, with two varieties on offer to its consumers – the roomie and the roomie glide. With restrictions still very much in place, complications arose over how best to launch a new product to the anticipating media. Not one to shy away from a challenge, Joie hosted its fist ever online launch event which was well attended by the press and influencers alike.

The roomie and roomie glide continue to be firm favourites with new parents who love how easy it is to use. With a lightweight aluminium frame, both roomie and roomie glide feature a simple to use sliding panel that lifts and lowers easily with just one hand, helping parents to answer those midnight wake up calls smoothly. The gliding feature of the roomie glide makes settling little ones, child’s play – and the function can easily be locked off when they have settled off to sleep.

Continuing with its mantra of ‘family first’ Joie wanted to hear what their consumers thought about their products, so they set about launching the parents panel, a focus group designed to learn what it is that would improve the consumers buying journey and what they are looking for from their Joie products.

The results were fascinating and have allowed Joie to share valuable insights with their retail partners. The plan is to conduct further panel events in the future to continue to allow Joie to focus its efforts on providing the consumer with a superior buying experience.

As 2021 dawned, Joie was back in full swing with a new product launch and a new luxury sub-brand – Joie Signature. First to land was the savvy baby carrier, a first of its kind for Joie. With four modes to choose from, including two parent facing variations, world facing and back carrier modes, the savvy is ideal for busy parents who want to get things done on the go. Lightweight and easy to use, savvy has been carefully engineered to allow little ones to sit in an ergonomic M-shaped position that promotes healthy spine and hip development – the design has even been certified as hip healthy by the International Hip Dysplasia Institute.

But the most exciting event of 2021 without a doubt, has to be the launch of Joie’s new Signature range. This dream team of some of Joie’s most popular products look smart and work smarter, bringing first class luxury to everyday outings and clever solutions to everyday needs. Featuring a classic, neutral pallet with on trend earth tones and statement block quilting, the Signature line is made with deluxe fabrics and super soft knits to keep little ones cosied up in the lap of luxury. Sleek accents, including powder coasted chassis are combined with tasteful vegan suede and leather details that really make the Signature range stand out.

In September Joie launched its first bed side crib, with two varieties on offer to its consumers – the roomie and the roomie glide.

Within Allison Baby group, Graco has also continued to go from strength to strength as the brand reinforces its position in the UK market for producing quality gear at the very best price for its consumers. In recent months, Graco launched Turn2Me, an Isofix rotating car seat that got parents in a spin. At an exceptional price point for its quality, it sold out of its first consignment within two weeks of launch. The team is now planning a second high profile media and social push as fresh product arrives in the UK throughout August. Hot on the heels of this exciting launch, Graco is planning a car seat safety awareness campaign for parents who will be travelling here, there and everywhere this Autumn. Activating high profile media, retailer and influencer partnerships the brand will leverage parent-toparent advice using light hearted humour and empathy to drive home critical safety messages.

Graco’s social media platforms continue to grow in prominence attracting new followers with brand partner competitions launching every month, a loyal #GracoCrew of parents endorsing the products and the brand has refined a playful tone of voice that speaks directly to parents in an empathetic way.

The Near2Me innovative pushchair, launched at the end of 2020 with its Slide2Me heightadjustable technology continues to do well and the brand is planning another pushchair launch in Autumn. The car seat portfolio is being bolstered by two new additions in August: Endure, an exceptional value car seat for children weighing 9-36kg; and Eversure, a forward facing i-Size high-back booster. The brand will also enter the door jumper category Graco is planning a car seat safety awareness campaign for parents who will be travelling here, there and everywhere this Autumn

with the Bumper Jumper later in the year.

Completing the Allison Baby Ltd portfolio is Nuna, the premium brand in the collection. Nuna’s latest innovative product will be launching imminently. The NEXT system, features one base that is compatible with four car seats. It’s designed to grow with families, offering ultimate flexibility with four solutions for baby’s first four years. BASE next™ is a 360° rotating base and the foundation of the NEXT system. It’s compatible with CARI next, a carry cot car seat; PIPA next, the versatile infant car seat; ARRA next, the lie-flat infant car seat; and TODL next, a sleek seat that grows with baby from newborn to toddler.

Nuna products not only look good, but they do good too. Nuna is committed to developing products that are kind to the environment, children, and parents. This commitment has seen Nuna awarded the GREENGUARD GOLD certification – among the world’s most rigorous and stringent chemical emission testing standards. Products, including the LEAF grow rocker, SENA aire travel cot, PIPA next car seat and MIXX next pushchair, have been thoroughly tested and certified to not contribute hazardous chemicals into the air babies breathe. Moreover, Nuna products are crafted with fire-retardant Nuna’s latest innovative product will be launching imminently. The NEXT system, features one base that is compatible with four car seats.

(FR) free materials, so are naturally flame resistant while containing no added harmful chemicals.

The brand looks forward to more exciting product launches as the year ends, enhancing its already plentiful portfolio with additional innovative car seats and wheeled goods, keeping Nuna at the forefront of thoughtful design and style.

Allison Baby Ltd’s Managing Director, David Welsh said: “Even in these difficult times – with the Global Pandemic and the subsequent impacts on deliveries - the group has continued to go from strength to strength, with a 35% increase year on year.

“We are hoping that we are now moving towards a period of stability but in the meantime, we will continue our commitment to our customers, ensuring that they can maintain stock levels in order to feed through to the consumer.

“As we move forward, we will also continue our investment in strong advertising campaigns as well as being leaders in the field when it comes to product development and innovation. We look forward to seeing everyone at Harrogate.” 01889 808 900 | uksales@joiebaby.com | www.uk.joiebaby.com

The next level in luxury

Adorra Luxe

The exclusive Maxi-Cosi Adorra Luxe travel system o ers the modern family on the move a chic and stylish solution to suit all their needs. Suitable from birth up to 22kg (approximately 4 years) and comprising of a matching pushchair, Pebble Pro i-Size car seat, carrycot and footmu , this expertly designed o ering provides not only the utmost comfort and safety for babies, but a convenient and elegant solution for parents.

The Adorra Luxe travel system boasts a gorgeous and considered design, providing a means of travel that is bound to turn heads, featuring:

Style

• A striking chrome chassis and detailing • Premium breathable matching fabrics • Beautiful tactile embroidered finishes • Deluxe vegan leather handlebar and trims • Complete complementary travel system

Comfort

Whilst safety is always at the forefront of our designs, ensuring babies are also kept as comfortable as possible is a top priority.

The Adorra Luxe pushchair o ers the following features to always keep little ones cosy:

• Large cocooning seat with extra padding • Mesh fabrics in seat to ensure the ideal temperature in any weather • Multiple recline positions including lie-fl at for naps • Adjustable footrest to grow with baby • Extra-large extendable sun canopy

Convenience

At Maxi-Cosi we understand that our products are there to make parent’s lives a little bit easier. The Adorra Luxe works with and for parents by o ering:

• A lightweight design, only 12kg • One-hand fold and stands upright on its own • World-facing or parent-facing seat, folding in either position • Bi-material wheels for durability and smooth rides • Ergonomic brakes, reducing accidental braking • Extra-large peek-a-boo window • Removable bumper bar • Adjustable pushbar • XXL shopping basket holding up to 5kg • Quick lock magnetic harness

Our special edition travel system delivers everything the modern family could need to travel with ease and style. Not only is the Adorra Luxe pushchair brimming with features to ensure the best journey possible, but the smart matching Pebble Pro i-Size car seat, Oria carrycot and cosy teddy lined footmu , make the transition between vehicle, pavement and home, as smooth as can be.

The Adorra Luxe travel system is available now RRP £899.

For more information please contact sales on 02082360707 or email UK-sales@doreleurope.com