11 minute read
News 12 Retailer Profile 28 Supplier Snapshot 44 New Products 46 The Baby Products Association
Graco joins forces with ASDA
Hippychick offer a helping hand to refugees
Global experts in baby gear, Graco, launches in three Asda stores across the UK this month to bring a wide selection of baby essentials to customers while doing their weekly shop.
Customers in Asda’s Colindale, Eastlands and Slough stores will be able to shop Graco’s best-selling products in branded bays, designed to offer parents and parents-tobe a one stop shop for all their baby gear needs.
Customers can choose from a selection of travel systems, car seats and home products such as baby swings, soothers and highchairs.
Shoppers unable to find a particular product or colour choice in-store, will be able to scan a QR code that will direct them to George.com where they can select from the extended Graco ranges online and also view more details on the products shown on the shelf.
David Welsh, Managing Director, Allison Baby UK Ltd, said: “Strengthening our relationship with Asda is a key part of our customer growth strategy for the Graco brand. Partnering with Asda gives us an opportunity to offer families and communities across the UK the convenience to browse and buy our award-
Stroll into winter!
Every year, Hippychick extends a helping hand to those most in need at Christmas.
Last year the company donated several toys via the Salvation Army’s Christmas Present Appeal in Bridgwater as well as through the Children’s Social Care team in Sedgemoor, Somerset.
This year, the company is turning its focus to refugee families in Bath & North East Somerset through Julian House in Bath, a charitable organisation which supports vulnerable and at-risk individuals as well as offering a refugee resettlement service.
Julia Minchin, Founder and Managing Director at Hippychick is delighted to be able to help commenting: “I, along with the rest of the world, was so deeply affected by the recent events in Afghanistan and the desperate scenes of people trying to flee the country. These are small beginnings but we hope to be able to continue to work with Julian House and extend our gift donations to more families in the coming months as they settle here in the UK.”
Hippychick has put together selection of gifts for the children in each family ensuring that each is age appropriate and that they offer an educational dimension, designed to nurture healthy development in young children. Hippychick is also supplying essential baby equipment to three pregnant parents within the families.
www.hippychick.com
Recycled Child Car Seat Christmas Tree Created by JMDA
At this year’s Worcester Cathedral Christmas Tree Festival 2021, JMDA Design highlights the ongoing challenges of child car seat recycling, as part of their KOOL recycling campaign.
Since 2017, JMDA Design, based in Pershore, Worcestershire has been spearheading and leading the conversation to find a long-term solution for the recycling of child car seats. The issues surrounding recycling child car seats are multifaceted due to their solid and mixed materials structure, but the main challenge is the logistics to collect and deliver car seats to the waste management facilities.
For more information about JMDA Design services or their initiative to help recycle child car seats, call +44 (0) 1386 426100 or alternative email design@jmdadesign.com
This stylish My Babiie MB250 Travel System with a rose gold frame is uniquely designed to adapt as your family grows.
The bassinet that comes with the stroller keeps baby comfortable and cosy and also attaches to the stroller frame for family strolls and fresh air. The stroller itself has an extended canopy, fashionable fabrics and PU leather details, a large storage basket and a seat unit which can be both parent and world facing.
Also included is a Group 0+ Infant Carrier Car Seat. This can attach to the stroller frame with the adaptors supplied and is compatible with the My Babiie Isofix Base (sold separately). Available in two stylish designs; Black quilted fabric on a rose gold frame and Giraffe print on a rose gold frame.
hello@mybabiie.com www.mybabiie.com
news Sponsored by Savvy mums bébélephant’s Dreamy wear Joie
Appointment Joie wanted to show just how easy it is to fit in some me time using the Joie savvy – so they The Dreamy Elephant Company have invited 10 mums along to take appointed bébélephant as UK part in an outdoor fitness session to try out the Joie savvy for themselves. Distributors for their first product – Thanks to Samantha Johnson at Slogan Fitness, the mums were able Jaspar. to take part in a twenty-minute workout, carrying their little ones along Jaspar the Dreamy Elephant, who for the ride and using the additional weight of their babies to add made his debut at the Harrogate challenge to the exercise. Nursery Fair in October, is so much A first of its kind for Joie, the savvy is an ergonomic carrier that allows more than a cuddly toy or a you to keep your little one close, making baby wearing all about hugging, conventional soother. He’s the first not lugging. With 4in1 carrying positions the savvy gives your baby sleep aid designed to help develop optimal support and a change of scenery while giving your baby that the bond between you and your baby comfort of being close. – use his voice record functionto The optimal support of savvy lets little one sit smart in an ergonomic record your own loving message, M-shaped position that promotes healthy spine and hip development, giving your baby comfort and security certified hip healthy by the International Hip Dysplasia Institute. when they need it most. Announcing the appointment of www.uk.joiebaby.com bébélephant, Director of The Dreamy Elephant Company Prakash Chauhan commented “We have seen their [bébélephant’s] work in the nursery press for some time and their success with startups such as ourselves. Looking at their current portfolio of brands and retail reach, it was a natural fit for us – especially given our very own elephant!” Commenting on their appointment, Elliot Bishop, Managing Director of bébélephant noted, “In what has been a challenging year, it is reassuring to see some great new innovation now coming through. Jaspar is super cute, and is in stock ready for the holiday season too. The feedback from retailers so far has been amazing and we see great things for this new brand.” For more information contact:
elliot@bebelephant.com | 020 8202 1467
Natural Baby Shower moves to shiny new HQ Natural Baby Shower have now relocated to an impressive, top of the range headquarters located just a short 500m walk from the current Bracknell base. The new office and warehouse space is a whopping 43,000 square ft and will feature a new virtual shopping area, car seat fitting drive-through service, designed room sets for filming and much more. Plus, Clevamama the newer, more energy efficient building is being filled with high quality, sustainable furniture made from recycled materials where possible. The 1.4-million-pound project was underway in July 2021 with a vision crafted looking to appoint UK by the commercial creative team at 3space UK. With just a short 3-month window, the project required a lot of man hours and hard work to be operational before the impending Black Friday period.
Key Account Manager Thanks to the new warehouse’ spacious volume, Natural Baby Shower are now able to house more products from their growing family of ethical brands such as ClevaMama is a dynamic and innovative Nursery Brand with global reach and ambition. They are passionate about creating clever solutions that help make it easier for parents to balance their family life. Based in Dublin, ClevaMama can be found in over 45 countries worldwide. If you’re an entrepreneurial, driven individual with experience in a similar role, ideally within the nursery products industry and a proven track record to apply today to join their company team. Based in the UK, the Key Account Manager will report to the Director of Sales and Marketing. This role will include fostering already established relationships with their existing customer base; researching and identifying new business opportunities in all areas, including online and bricks and mortar sites. Location: North West initially For a full job description, please email: brigittomy@clevamama.com To apply directly, visit: login.hirelocker.com/clevamama Joolz, Silver Cross, Nuna and many more, including some brands that have been with them from the very beginning such as Tots Bots, Cuddledry, Aden + Anais and Merino Kids. Natural Baby Shower is continuing to grow, hunting for new innovative brands, and developing services for the optimum shopping experience. Despite the whirlwind of a journey seen over the last 14 years, the spirit of the business has never faded; still striving to deliver core values in providing the very best for parent, baby, and the planet. Victoria Hampson, Co-Founder of Natural Baby Shower says: “Looking back on how it all started, we were new parents sitting in our small apartment in New Zealand overlooking Rangitoto Island, thinking about the prospects of returning to the UK with our newborn, I wanted every parent to experience the same joy of shopping for baby essentials that I had so, in 2007, from the kitchen table Natural Baby Shower was born, with a mission to create the same extra-special experience for every customer. As a brand, we’ve come a long way in 14 years, welcoming new faces to our ever-growing workforce and achieved some incredible milestones. Now, with our state-of-the-art HQ, we can’t wait to see what the future holds for the business.”
www.naturalbabyshower.co.uk
2 IN 1
BIKE TRAILER & CITY BUGGY
The hauck DRYK DUO is the perfect companion for fashionable families and ts every lifestyle, living in the city or countryside.
It comes in 3 beautiful colours:
Additional accessories like the baby lounger for babies of 1 month+ allow for strolling and biking fun with the DRYK DUO for many years to come.
ROSE GREY PETROL
Sales enquiries contact:
info@hauckuk.com
Website:
www.hauck.de/en
PRICE-PERFORMANCE FAVOURITE WITH SPORTY DESIGN
MULTIFUNCTIONAL BIKE TRAILER AND BUGGY
The DRYK DUO is a bike trailer and buggy with a small width suitable for urban lifestyles. With only 79cm it easily ts through any home’s door, on the cycle path, through the shop’s shelves, as well as in any traditional lift. It o ers a safe and comfortable ride for children, while the user bene ts from its easy handling and one-handed folding system. The spacious design of this comfortable two-seater allows room for children from 6 months up to 120 cm and 22 kg each.
EASY TO HANDLE
Thanks to the easy coupling and uncoupling from a bike, alongside the easy conversion, it can switch between bike trailer and buggy mode. The grey functions buttons make the conversion process from buggy to bike trailer and reverse clear and simple – even when alone or out and about. The lockable rubber wheel on the front and the air wheels on the back provide a high level of driving comfort as well as a smooth bump-free ride. The large 2-in-1 canopy can be opened by rolling it up, additionally the 2-in-1 side windows contribute to an optimal air circulation within the cabin and the integrated mosquito net keeps away disturbing insects. There is a large viewing window on the top, giving a clear view of the precious cargo and the child can always see the rider.
SMART XL STORAGE SPACE
With a load capacity of 6 kg, the DRYK DUO has a large storage space for purchases, toys and much more that can be easily reached and closed. The buggy wheel and the drawbar can be kept in the two included bags to protect the bike trailer’s fabrics, where they are easily accessible for when there is a change of mode required.
COMPREHENSIVE SAFETY PACKAGE
The push handle can be adjusted with ease. Thanks to the comprehensive safety package, children will travel safely at all times. Four re ectors, an LED light, re ector lines on wheels and cover, as well as the safety pennant ensure maximum visibility of the trailer. The easy-to-use 5-point harnesses and the parking brake complete the safety features.
The spacious design of this comfortable twoseater allows room for children from 6 months up to 120 cm and 22 kg each.
ROOM FOR 2 KIDS
