4 minute read
The Baby Show
Celebrating 21 years of The Baby Show
Chicco Next2Me crib 2014
Fisher Price Jumperoo 2004 Stokke® Xplory X ®2003
Cybex e-priam 2019
From its birth in 2002 at Olympia London to the 2023 series, we look back at some of the product highlights and innovations that launched or trended at The Baby Show.
The UK’s largest and longest running pregnancy, baby and parenting event, The Baby Show, now sponsored by Lidl GB is synonymous with connecting leading and boutique brands in the baby industry with eager expectant and new parents, ready to discover and buy products for their new arrival.
Baby products certainly looked a lot different now to what they did in 2002.
We take a look at some of the iconic and game-changing products and brands who’ve exhibited at The Baby Show over the last 21 years, many choosing to use the events as a launch pad into the consumer market. 2002 – Grobag – the original Grobag, launched in 2000, but seen at The Baby Show for the first time in 2002, revolutionising the way babies sleep forever. 2003 - Stokke® Xplory® – this iconic pushchair launched, bringing babies closer to communicate and bond. Most recently launched the Stokke® Xplory X® Signature. 2004 – Fisher Price Jumperoo – this amazing, multi-sensory entertainment centre launched, meaning parents everywhere could grab a quick tea break, knowing their little one was safely having fun. 2005 – Bugaboo Cameleon – new to The Baby Show this pushchair revolutionised the pushchair market and still remains a favourite today. 2006 – Cuddledry – their awardwinning apron towel had its first showing at The Baby Show in 2006 and has been a regular ever since. The perfect gift for any new parent. 2007 – Trunki – famously rejected by Dragon’s Den, Trunki went on to become a huge success, with this bright coloured suitcases becoming a must-have travel accessory. 2008 – Manduca Baby Carrier – this optimum ergonomic baby carrier was first introduced to the UK via Cheeky Rascals at The Baby Show.
2009 – Ewan the Dream Sheep
launched, helping babies (and parents!) get some much-needed sleep. Ewan has been a regular at The Baby Show since he was born. 2010 – Snoozeshade launched and has become the UK’s favourite sun and sleep shade, keeping babies sleeping safely on the go ever since.
Snugglebundl 2011
Rockit 2017
2011 – Snugglebundl launched. Another genius invention which enables parents to move their baby whilst asleep without waking them. 2012 – Joie launched their own nursery products after manufacturing products for nursery retailers for many years.
2013 – Tommee Tippee Perfect Prep
Machine – this was a true gamechanger to bottle-feeding parents, enabling them to prepare the perfect bottle of formula in just 2 minutes. 2014 - Chicco Next2Me Crib – the first side sleeper to launch in the UK, and has become one of the most popular products sold at The Baby Show, enabling parents to safely co-sleep with their babies and keep them close by during the early months. 2015 – Doona – this amazing innovation launched, a car seat that can shoot out its wheels to become an infant stroller in a matter of seconds. A celebrity favourite! 2016 – My Expert Midwife launched their award-winning midwife researched and designed a range of natural health products including Spritz for Bits. 2017 – RockitRocker launched this revolutionary accessory at the Olympia show in 2017 and quickly became a regular at shows and a must-have accessory that keeps babies moving and snoozing.
2018 – Elvie Breastpump launch
– the first wearable breast pump to hit the UK market via The Baby Show, a game-changing hands-free pump allowing nursing mums to be able to express any time, anywhere.
Ewan the dream sheep 2009
2019 – Cybex launched their first motorised electric pushchair, the ground-breaking e-priam. 2020 – Joolz released their new Aer lightweight pushchair. 2021 – Silvercross launches Dune & Reef. 2022 – iCandy Core launches at The Baby Show Olympia.
Dates for the Diary 2023
ExCeL London: 3-5 March 2023 Manchester Central: 14-16 April 2023 NEC Birmingham: 12-14 May 2023 Olympia London: 20-22 October 2023 If you’d like to be part of The Baby Show’s 2023 series of events, please contact: Ben Myatt, Sales Manager sales@thebabyshow.co.uk
