Heroes acquire Trunki

Heroes, a leading e-commerce company that acquires, operates, and scales baby, juvenile and maternity brands, has made its latest acquisition of the bestselling children’s travel brand Trunki.

Co-founded by three brothers during the pandemic, the entrepreneurs Alessio, Riccardo and Giancarlo Bruni set out to build a next-generation consumer brands platform with a core focus in baby, juvenile and maternity brands. The Group’s mission is to support and empower mothers and fathers throughout the journey of parenthood. Heroes can originate, diligence and complete transactions in as little as 30 days. In just over two years, Heroes has grown to over 35 brands and 120 employees spread across offices in London, Barcelona, Madrid, and Boulder. Through its in-house technology platform, the Group is able to operate across multiple geographies and channels, including online marketplaces, direct-to-consumer webshops and its global retail distribution network.

The addition of the Trunki brand further strengthens Heroes’ portfolio in the children’s travel market and taps into the recovery of airline travel following the COVID pandemic. Through the acquisition, Heroes will support the brand’s growth, investing heavily in the North American market and further expansion in Europe, protecting Trunki’s core principles for quality, UK manufacturing and raising the bar for product accessibility.

Alessio & Riccardo Bruni, Heroes co-founders, said: “We are extremely excited for Trunki and the team to join the Heroes family and embark on the next journey together. The acquisition will further strengthen our core focus in the baby and children category and gives us further expansion into retails and worldwide distribution.

“Working closely with a renowned brand like Trunki is the next chapter in an exciting journey for us and sets the tone for what we hope to achieve with brands that will join the Heroes family in the future. Heroes was founded on a shared passion to make exciting and sustainable brands accessible to more parents around the world.”