Snüz - Where Sleep Begins for Every Parent

The iconic, trusted and much-loved cosleeper has been used by over half a million parents globally and has quite the wall of fame when it comes to celebrity fans, including

Lucy Mecklenburgh, Alex Jones, Helen Skelton, and Giovanna Fletcher to name a few.

Never resting on its laurels, Snüz has consistently reimagined and developed the SnüzPod – always ensuring it’s truly the highest standard bedside crib on the market. Now in its 4th generation, the forwardthinking SnüzPod, is bursting with innovative sleep-inducing features and has safety at its core, being the first of its kind to be tested to meet the latest Bedside Crib Safety Standard, introduced in 2020.

Thanks to its innovative design, for six whole months, parents can feed, soothe, and be closer to their baby for a safe bonding experience. With dual-view mesh windows and a half-height zip-down wall for easy access, parents and carers can safely be by their side through every yawn, wiggle, gurgle and nap.

But, what has truly made SnüzPod such a success?

Head designer, Chloe Scott explains why she feels the SnüzPod is still the No 1 choice for parents looking for a bedside crib…

“Safety and innovation has always been at the heart of the product development and has ensured SnüzPod stands out in a growing category. Whether that’s meeting the latest safety standards, introducing a reflux tilt to help soothe baby’s symptoms, or the clever air permeable ComfortAir mesh liner we designed as part of the reinvented SnuzPod4 that helps regulate baby’s temperature – the product remains unique.

“Customers love our iconic silhouette and sleek Scandinavian design and it’s the unique features like the recognisable lift-off bassinet for use around the home that stand out from others on the market.

“We often hear that parents value the use of good quality materials that stand the test of time, favouring SnüzPod’s solid wood structure, over those on the market with metal and fabric frames. On top of this we offer a range of colours to suit every home décor so the bonus of styling it into your bedroom and nursery is always key to the decision. First and foremost, we want to deliver the safest bedside crib, but adding the Snüz style is what makes the SnüzPod special.”

International growth…

The product has not only experienced phenomenal sales and interest in the UK with presence in multiple high street retailers and independent stores up and down the country, it has also garnered unrivalled interest abroad in Ireland, Europe, Asia, Middle East, Australia so far, with ambitious plans for expansion in 2023.

Thoughts from Product Director Paul Maurice:

generated significant interest and been a huge hit.

Bringing traditional comfort and portability into the modern world, the SnüzBaskit is bigger, stronger, and more breathable, than traditional Moses Baskets. Thanks to a unique blend of conventional and pioneering design features, Snüz have thoughtfully created an alternative and forwardthinking Moses Basket to support baby’s sleep in the early stages of development, from birth to 6 months.

Introducing KinderFelt and more…

The SnüzBaskit marked the arrival of an exclusive, responsibly sourced material developed especially for this new modern Moses basket. Introducing KinderFelt; a stylish and soft to touch material that not only gives the Moses Basket a contemporary look but is certified free from over 100 harmful substances. It’s made from 100% recycled materials and is also quieter and lighter than traditional wicker and maize baskets.

Snuzing in style

Like with every Snüz product after safety and function, style is always considered. Truly striking in appearance, the SnüzBaskit is at home in any space. The versatile Moses Basket is available in a charcoal or light grey option, with a natural or dove grey stand. The super-soft, washable, basket liners (available separately) ensure families can match the SnüzBaskit to their bedroom and nursery style, while keeping baby’s comfort as a top priority. It’s also 45% larger than traditional baskets, so baby can sleep soundly for longer.

Pioneering great designs…

Thanks to its iconic designs, unrivalled features, attention to detail and meticulous safety standards, Snüz has carved itself as leaders within the baby sleep category. Pioneering a new category in its time made the SnüzPod a game changer, but more recently the brand has reinforced its position as true innovators in the newborn sleep arena with the arrival of SnüzBaskit. In a matter of months, the striking reinvention of the traditional Moses basket has

Always designing innovatively, the unique mesh window means that the SnüzBaskit offers both visibility and enhanced airflow to help the baby to sleep comfortably. With air holes in the base and the use of breathable materials, this modern basket has safety at its core. Sold with a breathable 3D mesh mattress it helps to regulate temperature, while providing comfort and that all-important firm, flat sleep surface; it also comes with a machine-washable liner for ultimate convenience.