BABY CARE INDUSTRY STRATEGIC MAP

CHINA NURSERY CHINA

ENGLAND NURSERY TODAY

GERMANY BABY & JUNIOR

NETHERLANDS BABYWERELD

NORWAY BABY, HOBBY & LEKETØY

POLAND BRANŻA DZIECIĘCA

SPAIN PUERICULTURA MARKET

SWEDEN LEK & BABYREVYN

Can you tell us a little about the Mayborn Group, when and why did the company first launch?

The Tommee Tippee brand itself was founded in the 1960s, but the inspiration behind our launch dates back to the 1940s. Three entrepreneurial brothers from California dreamt up the idea of a cup for babies that wouldn’t tip over, named after their beloved dog, Tommee. A businessman loved their idea and helped make it a reality… and Tommee Tippee was born!

Fast forward to 2023, we’re the UK’s #1 Baby Accessories* brand with a strong global presence.

Are all products offered by the business under the Tommee Tippee brand?

Yes, our brand recognition helps to instil trust and give reassurance to parents that they’re getting the best quality. In 2018, when we welcomed Gro Company into the Tommee Tippee family and combined their innovative GroBag with our brand name to expand the reach to more consumers.

So, in 1969 Tommee Tippee produced the first non-tip baby cup, how has the brand developed since then?

Over the past 50 years, we’ve taken the success and the knowledge that we’ve had with our hero products to expand into new areas of the baby and toddler category and grow our reach internationally.