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Retail challenges

Retail challenges

from the comfort of their homes towhich parents have really responded.

It was so successful that we’ve continued it into 2023 and ramped it up, targeting 3000 boxes a month. Brands have loved the exposure and parents have really benefited from being able to trial products in a tangible way.e.

Ultimately it shows the success of sampling as an option for parenting brands. Alongside other less direct methods of incentivising new sales, it seems to be the clear and obvious strategy that will resonate with parents looking for a different value proposition that doesn’t break the bank during such tough times; a strategy that will angle your brand towards long-term success.

Brands and retailers can inquire about getting their products included in Your Baby Box for 2023 by visiting our website.

Silver Cross unveils all new Wave

British nursery brand Silver Cross has introduced three brand-new colourways to its best-selling Wave range.

The ultimate single to double travel system, Wave is a luxurious future-proofed pram, specially designed for growing families.

The new palette takes inspiration from warm earthy tones, with natural and timeless colours that include a black named Onyx, a soft grey named Lunar and a woodland green named Cedar. Each colourway features beautifully crafted touch points and details, with soft textured materials and luxurious faux leather.

Progressing Silver Cross’ sustainability agenda, Wave’s outer fabrics now feature materials crafted from recycled plastic bottles, while the pushchair is delivered in fully recyclable outer packaging.

www.silvercrossbaby.com

Cosatto as you’ve never seen them before

Cosatto – the brand renowned for vibrant colours and energetic fabrics - enters a new era with the unveiling of Silhouette design.

This exciting new collection has all the trademark expertise, craftsmanship and functionality you expect from the leading pushchair brand, with an unexpected surprise… it’s jet-black. Supported with a robust marketing campaign, the launch has been created to meet customer demand and is set to be a great commercial success.

Adding to Cosatto’s existing portfolio, Silhouette has been designed in response to customer demand and is a timely response to that growing demographic. Vicky Morley, Cosatto Creative and Marketing Director says, “we know that so many people love our bright colours and creative designs, but there has always been a segment of audience that loves classic black and up until now, we couldn’t accommodate that desire. Silhouette means that there truly is a Cosatto pushchair for every parent.”

Laura Wells, Cosatto Associate UK Sales Director continues: “We wanted to address a bigger sector of the market, reaching a wider range of consumers –to really ramp up our sales even more.” www.cosatto.com

We shine the product spotlight on swaddles - which are all available to order now.

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