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Perfect tuck

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Retail challenges

Retail challenges

Copper Pearl swaddles are a unique blend of soft polyester with 3% elastane which makes them super durable and stretchy — keeping baby securely wrapped with just the right touch of wriggle room. Perfect for easy swaddling, that’s especially helpful when parents are learning how to get that perfect tuck! Now available in the UK in 14 gorgeous prints via exclusive importer Baby Brands Direct. Retailers can also access matching hats and headbands, perfect for add on sales and adorable Instagram posts! No minimum order quantities ensure retailers can mix and match prints and collections to suit their store and demand.

Eye-catching designs

aden + anais is an award-winning baby brand well known for its iconic cotton muslin extra-large swaddles, which have become a staple product for millions of parents around the world.

With an array of eye-catching designs to suit every taste, aden + anais has attracted a celebrity following, with fans including Beyonce, Sienna Miller and Charlize Theron to name but a few.

Even a newborn Prince George was spotted in aden + anais’ Jungle Jam swaddle and more recently, Molly-Mae Hague’s daughter was seen lovingly wrapped in a swaddle from their Harry Potter collection, sending Instagram into an excited frenzy! www.adenandanais.co.uk

Tel: 0208 845 5000 www.babybrandsdirect.co.uk

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