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Swaddled with care

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Retail challenges

Designed with one of the leading safe-sleep experts, the 100% cotton SwaddleMe is a hybrid of traditional swaddling and a sleepbag, providing the main benefits of swaddling whilst being very easy to put on and stay in place.

It features extra soft, adjustable side wings to provide a perfect snug fit and a leg pouch that opens for easy nappy changes.

Suitable from Birth to 3months and exclusively available from Baby Brands Direct to the independent trade in a range of single and twin pack combinations in a range of on trend prints and colours.

Tel: 0208 845 5000 | www.babybrandsdirect.co.uk

Ergonomic design

The Ergobaby Swaddler is a safe, easy, and effective way to keep newborns sleeping longer and more peacefully. Easy-to-use, the swaddler features a leg pouch for quick, stress-free nappy changes, and escape-proof arm pockets to keep baby swaddled snugly while they sleep. A special ergonomic design prevents babies from startling awake and allows for natural movement of baby’s hips and legs - as recommended by the International Hip Dysplasia Institute. The ultra-soft, breathable cotton is cosy against babies’ skin, and machine washable making parent’s lives quicker and easier.

www.ergobaby.co.uk

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