The sound of a good lullaby

This month we had the pleasure of catching up with Adele Brunt, Owner of Lullaby’s Baby Den located in Scunthorpe to find out how business has been during the pandemic and the launch of their new website.

Adele Brunt, Owner of Lullaby’s Baby Den

Can you tell us a little about Lullaby’s Baby Den - what was the inspiration behind opening your doors?

I fell into it really, it was my best friends business, she had young children and didn’t have the time for it. I worked for her and decided to take it on and the rest is history!

Customer service has always been something I pride myself on. I think we probably all go above and beyond for our customers, but it’s something we have to do. As long as the customer is happy then I’m happy.

How do you manage your showroom fl oor space?

No rhythm or rhyme to it, I just go with what the customers seem to love - or at least try to.

Since fi rst opening, what has been your largest challenge to date?

I think surviving Covid has to be the biggest challenge and I would think most would agree, especially when you are just a bricks and mortar store! Hence the reason for us starting up on line. Footfall is a big issue, customers have defi nitely changed how they shop.

Have you managed to successfully open your doors for business and have you altered the way you operate?

The fi rst lockdown appointments worked amazingly for us, then after that people just seemed to not be bothered. They were happy to just walk in, so when it came to this year I had no choice but to do walk-ins while adhering to the standard Covid measures.

Do you feel your customers have altered the way they shop for products since the start of the Pandemic?

Defi nitely without a doubt, although we still have some customers that like to come in store, but most seem to shop for everything online.

Are your customers seeking a price match service and if so, is this something you off er?

That’s a strange one really, I think most are scared to ask, or they would rather you do all the work then message you and say they have purchased it cheaper elsewhere having not even given you the chance to price match fi rst!

How important has your online presence been - do you operate successfully across social media and what impact has this had on your business?

I think it’s very important as people still need to know you’re out there! Again I think being shut because of lockdowns made customers look to the online shopping platforms, so it’s defi nitely something you need to keep on top off .

Which social media platform has brought you the highest level of success?

I would say it’s Facebook, but Instagram is defi nitely on its way up for me.

How important are brands to you as a business?

Very important! Some brands for instance I sell day in day out so would be lost without them. Also for me I fi nd that the more well known brands are what people want and actively look for.

Are you starting to experience price increases from your suppliers or perhaps expect these to drift through soon due to rising import costs?

These are dropping into my mail box daily, I think it was to be expected anyway with the ridiculous cost of shipping at the moment.