9 minute read
Bathtime
Coffee Break
Nursery Today caught up with Bumble Beez Managing Director, Laura McGlade, to find out more on their innovative Twin Bath – the first of its kind.
What was the inspiration behind the creation of Bumble Beez Twin Bath?
The inspiration behind the brand and the product came from my own experience of parenting 3 under 2! Bumble Beez was born following my second pregnancy with twins.
Did you research the bathtime category and how did you find the ‘gap in the market’ for this
Laura with her children, the inspiration behind The Twin Bath. product? I started searching the internet after experiencing first hand that bath time with twins was super hard work alone! I didn’t find anything in the slightest way suitable and it appeared there was an enormous gap in the market for a product like this. Once worldwide searches were carried out by a patent attorney, I learnt that it in fact didn’t exist until now.
What would you say makes this bathtime product unique?
This is the only twin bath in the world and is also the only front facing bath. It’s also manufactured In the UK, which makes me especially proud.
What are the key benefits and features of the Twin Bath?
Two babies one pair of hands! Bath time plays a huge role in establishing routines and prepping for bedtime in particular. Without an extra pair of hands bathing twins is an extremely difficult task.
The Twin Bath has been designed to support two infants 0-6 months using a traditional bathtub and also being flexible to fit in varying shapes and sizes with a unique design enabling parents/carers to bath little ones face on, making bathing infants more comfortable for the parent.
How do you assist retailers to ensure the safety message is conveyed when selling a bath support?
The product has been tested and approved. The safety messages are clearly labelled on both the product, box and instructions.
What type of marketing or online activity have you done to gain consumer awareness to this product?
Since starting the business/brand I’ve done a lot of social media give aways on items excluding the twin bath, joined up with other businesses to create competitions, kept my social media platforms updated with content, offered discounts, google ads, etc.
Since the launch of this product, what has been the reaction so far?
I sold out the first batch within 5 weeks and have just gone into my second production run and will shortly do my third after taking on a big retailer in New Zealand.
Do you feel there will a growth in the number of twins born in the UK to position this product well for retailers?
Twins and multiples are on the rise not just in the UK but globally. Statistics show that the rates of IVF are ever increasing and because of this were seeing more and more twins each year.
Are you currently running any special offers that retailers should be aware of when ordering?
I do offer a discount to retailers if they purchase the smaller products that compliment the Twin Bath at the same time.
Finally, what does the future hold for Bumble Beez? Will you be looking to launch any further products?
Yes, most definitely! I’m already looking at a single variant of the bath along with a cot that I designed two years ago but had to put aside due to the Twin bath needing so much time. I’m looking to be back into the product innovation by the end of this year!
We have appointed UK distributors (bébélephant) to help us with UK retail so I can devote more time to product innovation and international sales.
www.bumble-beez.com
Making bathtime happy time
The bath time category continues to grow and evolve. Are you cleaning up in this category? Bathtime products will continue to be sought by parents as bathing a baby or toddler quickly becomes an established daily routine. Bathing a baby or toddler is a time for complete one to one interaction and offers a daily activity assisting in the general development of skill sets. This routine is also one that requires parents stay with their child and guarantees quality time between parent and infant.
Through great innovation, product ranges have continued to grow and develop – from towels, bath thermometers, baby baths, bath supports - all the way through to bath time toys. This category offers a great fast moving footfall generator.
We highlight products that are currently available to order.
Look Mama, no hands!
A parent favourite for over 16 years, the ClevaMama hands-free, luxuriously soft Apron Baby Bath Towel takes stress out of bath time.
Perfect from new born to 4 years+, this extra-large, super-soft, Bamboo Baby Bath Towel is designed to be worn around the neck like an apron, which makes it easy to lift and snuggle baby post bath while keeping you dry.
Made from super-soft, sustainable bamboo, the award-winning Apron Baby Bath towel is a must have for parents.
Want to be a retailer? Contact the below.
info@clevamama.com
Making a splash at bathtime!
With the popular fashion colours across all their bath products, plus the cute Happy Seal Bath and Room Thermometer, Angelcare are making a splash when it comes to bath time.
Angelcare’s ever-popular Mini Bath Support, Bath Support and Bath Seat are designed to hold baby comfortably in quickly warming material while parents are free to wash and play. Simple to use directly in the bath and smart, hygienic and mould resistant, fashion and safety-conscious mums will love them.
Adding safety and fun to bath time, their Happy Seal Bath Thermometer provides hot and cold warnings in a friendly way making safe bathing a breeze. Its clever design is also a bath time toy, meeting all relevant standards. Just activate with a shake and add to the bath for good, clean - and safe, fun!
Helping hand for mothers with twins
Twin Bath by Bumble Beez is truly unique and a first of its kind in the world!
Two babies one pair of hands! Bath time plays a huge role in establishing routines and prepping for bedtime in particular. Without an extra pair of hands bathing twins is an extremely difficult task – introducing the solution - the Twin Bath from Bumble Beez. Product benefits/features:
• Designed to support two infants 0-6 months and up to when they can sit up unaided side by side in the water. • Fits most traditional bathtubs and flexible enough to fit in varying bathtubs shapes and sizes. • Easy storage - slim, lightweight and compact with a handle that can be hung up flush to the wall.
Also great for traveling! • The Twin Bath is intended to be used face on to the parent so no twisting, turning, or lifting needed while bathing the babies! Safety advice:
New-born babies, whether twins or not, should not be left alone for any length of time in the bath. Most twin babies are born prematurely and are therefore exceptionally vulnerable. The Twin Bath allows for a supervised hands free, safe, stress free, time saving, co–bathing session with twins.
British by design - manufactured in the UK! Contact: hello@bumble-beez.com for further information.
0749 0238302 | www.bumble-beez.com
Award winning product
Creating the perfect pairing with both colour and a bath instilling calm, confidence and connection for baby and parent, Shnuggle have embraced the colour trend of neutral stone hues with the Taupe Shnuggle Baby Bath.
Winning GOLD in the Made for Mums 2022 awards, the earthy toned bath is a nod to the colour trend of creating warm cocooning spaces that feel intimate, inviting and familiar and moves subtly away from cooler greys, creating a timeless, stylish addition to any bath-time.
The Shnuggle Bath takes the stress out of bath time for babies and parents, creating a relaxing and fun bonding experience. Suitable from newborn, the clever bum bump helps you support even the tiniest baby in an upright position, offering a more enjoyable and comfortable bathtime for babies. The Shnuggle Baby Bath gives new mums and dads confidence and baby a comfy and cosy bath-time.
Extensive research into lifestyle, interiors and parenting trends are key factors in Shnuggle product development along with consumer and customer feedback which will see further colourways of the Shnuggle Baby Bath launched in the coming months.
andrew@shnuggle.co.uk www.shnuggle.co.uk
16 years of bathtimes with Cuddledry
Launched 2006, the iconic Cuddledry handsfree baby towel makes bathtime safe, simple and snug for new parents and babies.
Ethically made and holder of over 100 awards, this baby essential sells as both a checklist item and newborn gift. It combines luxury with practicality, so fits the bill as something special AND helpful.
Used by Stacey Solomon and Mrs Hinch, and now a Tiktok sensation with viral clips appearing on ‘for you’ pages consistently.
The bamboo soft towels are double layered, with clever neckpiece that attaches to the parent; then the towel cocoons baby whilst keeping parents dry too. After bathtime it detaches easily, creating a cosy wrap for baby.
www.cuddledry.com
The brand that parents trust www.clippasafe.co.uk
From Little Beginnings
Little Moments is the Lesser and Pavey new range of children and nursery items.
The inhouse art department has designed this wonderful, cheeky range to appeal to little ones.
The range includes photo frames, keepsake memory boxes, bookends, clock, money box and more.
The wooden items and gift bags feature 3D cut out of the featured animals which adds a special detail adding to the item’s appeal.
This range is set to grow with cushions and animal themed doorstops.
Tel 01322 279225 www.leonardo.co.uk
EverGo with Graco
Introducing EverGo, launching in August, a lightweight and easy portable playpen with a super compact fold, storage latch and large proportions.
EverGo is a spacious playpen that is versatile for use inside and outdoors, to keep baby safe at all times. It takes seconds to open up fully and fold away. The easy access zipped entrance allows children to move independently in and out while.
To keep children safe outdoors, it includes a removable UPF canopy for sun protection and shade, which easily removes when not needed.
As with all Graco products, ease-of-use is paramount and EverGo is packed with extra features, a carry bag with shoulder strap, a safety lock to keep playpen secured in place and removable and machine washable fabrics.
uksales@allisonbaby.co.uk
Three steps to independence
A fabulous 3 in 1 baby walker which is also a rocker and a great first push along station for babies as they gain their independence.
The quality finish matte plastics in soft muted colours will appeal to parents and babies. The detachable dinosaur themed musical activity tray is packed with play features and will ensure young babies are happy and content whilst learning key motor skills in walking and co-ordination.
The Twist & Walk base can easily convert into a rocking base with the detachable foot mat. Then you can easily remove the seat unit and rear bar to enable toddlers to use as a push along toy once they have started to walk. Includes handy push handles for baby to grip whilst walking.
Deep padded seat, height adjustable frame and stop and go safety base.
