Cosatto invests in retail

Pre and post pandemic, Cosatto has always encouraged its customers to ‘shop local’, as a key initiative to support high streets across the UK.

Putting their money where their mouth is, Cosatto has now put significant investment into new in-store displays to not only improve brand presence, but the customer shopping experience too.

In order to keep their presence fresh and exciting, Cosatto has significantly invested in in-store brand marketing in order to drive in-store footfall. Their new initiatives include:

• Bespoke displays offering the end consumer a better selection of products to touch and feel.

• New Point Of Sale, including interactive QR codes.

• ‘Baby in the Hood’ info-tags that hang on toy ties in the hood of pushchairs.

• Information videos that can be played via smart phone.

Becky Carson, Associate Regional Sales Director says, “We have seen our new stand installations greatly improve our performance in-store. These bespoke units really amp up our impactful brand presence, with the newest concept stands featuring lifestyle video. Customers have a greater selection of products available which is elevating our in-store presence, particularly as it is accompanied by impactful marketing.” www.cosatto.com