Tech savvy!

The incorporation of technology in baby products is transforming the industry, and many brands are jumping on board to offer innovative solutions to new parents.

There are several reasons why parents are now looking for technology in baby products. Technology offers convenience and ease of use. Parents want products that make their lives easier, and tech-enabled products provide just that. For example, smart baby monitors that offer remote viewing capabilities or alert parents when the baby is crying, give peace of mind to parents and make it easier for them to manage their daily routines.

VTech’s Joel Lucy told us why he feels tech is becoming more popular within nursery products. “Considering the improvements in our lifestyle over the last few decades, it has also been vital for tech to make inroads into our home nursery. Parenthood is a very important and demanding phase for parents, especially first timers. Nursery technology helps in improving and maintaining parent’s daily life by helping keep tabs on their growing baby on a regular basis.” Matt Dyson, co-founder at baby sleep tech company Rockit feels the rise in popularity is perhaps down to two things commenting “Firstly, new mums and dads are much more tech savvy than previous generations, so the demand is growing for tech enable devices. Secondly brands are spending more on R&D to give their products the edge over competitors. This often results in tech based or tech enhanced solutions being brought to market in the search for market share.”

Parents are also always concerned about the safety of their babies, and with technology, they can have extra security. For example, car seats with built-in sensors that alert parents if their baby is not properly strapped in, or baby thermometers that can accurately measure the baby’s temperature without the need for physical contact.

Technology can also improve tracking and monitoring. For example, parents can use apps and devices to track their baby’s feeding, sleeping, and growth patterns, which can help them identify any issues early on.

The involvement of dads in the purchase of baby products has also increased, and they too appreciate the incorporation of technology in baby products. Dads are more involved in parenting today than ever before, and they want products that make their lives easier and offer convenience. Technology-enabled products provide just that.

We asked Matt If a product has a tech aspect, does he feel that dads become more involved in the purchasing decision? “We have certainly found that the tech aspect of our Rockit products appeal to dads and gets them more involved in the purchasing decision. We often talk to dads at the consumer shows and they are certainly engaged and keen to find out how the products work as well as the benefits they provide.”

Nursery brands are now also looking at innovation in baby products, and many are investing in research and development to offer products that are unique and provide value to parents. Brands are now incorporating technology in their product offerings to differentiate themselves from their competitors and provide parents with innovative solutions that meet their needs. Are products that have an element of technology now something that parents search for when seeking items for their infants? Joel feels due to lifestyle tech is now becoming much higher on the buying decision of the parent “The modern day parent will search for devices with technology and apps as they have inherent higher benefits. This in part is also due to the change in lifestyles and high usage of mobiles and other computer devices which has created this need to have technology in many areas of our daily lives.”

Will we experience more products in the nursery sector emerging with tech features? “This trend isn’t going to disappear, especially as the cost of new technologies fall and they then become more widely adopted.” Said Matt. “That said, it is important that brands like Rockit don’t adopt a technology for technologies sake mindset and lose sight of what the consumer really wants and needs.”

The use of technology is transforming the baby products industry, and parents are increasingly seeking tech-savvy products that offer convenience, safety, and improved tracking and monitoring. The incorporation of technology in baby products has also increased the involvement of dads in the purchase of baby products, and nursery brands are now investing in innovation to offer unique products that provide value to parents. As technology continues to evolve, we can expect more innovative solutions that will transform the parenting journey for the better.