Breast express

from Nursery Today May 2023

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In the early days, breast pumps were simple devices that used manual suction to express milk from the breast. These devices were typically used by working mothers who needed to store milk for their babies while they were away. However, they were often uncomfortable and time-consuming to use.

Over time, breast pumps have evolved to become more efficient and user-friendly. Today, there are three main types of breast pumps: manual, electric, and battery-operated. Manual pumps are ideal for occasional use, while electric and battery-operated pumps are better for frequent or daily use.

One of the main benefits of breast pumps is that they allow mothers to provide their babies with breast milk even when they are unable to breastfeed directly. This can be particularly useful for working mothers who need to be away from their babies for extended periods or for mothers who have difficulty breastfeeding for medical reasons.

Breast pumps also offer several other benefits. For example, they can help to relieve engorgement and prevent mastitis, a painful breast infection that can occur when milk is not adequately drained from the breast. They can also help to increase milk supply by stimulating milk production.

Another great example for mothers who choose to use a breast pump is that these also enable dads to be more involved during feeding times, giving dads further opportunities to also be able to bond with their infants.

By stocking a range of breast pump models and accessories, retailers can attract a wider range of customers and cater to different needs and budgets. As a retailer, you can also offer advice and support to customers on choosing the best breast pump for your customer’s needs and provide information on how to use and maintain the pump.

Retailers who offer a range of models and accessories can provide support and advice to customers, retailers can help to meet the needs of breastfeeding mothers and improve the overall breastfeeding experience for both mothers and babies.

You will find a variety of products across the following pages which are all available to order now.

Coffee Break

Nursery Today caught up with Fraupow’s Founder, Sunita Boyes to find out how breast pumps have evolved over time with the addition of the game changing wearable pump.

How have breast pumps evolved over time to become more efficient and userfriendly?

Wearable electric breast pumps exploded onto the market within the last decade. As in many parts of life, wearable tech has proven to be a game-changer in breastfeeding, as it allows Mums to express milk whilst getting on with life. Wearable breast pumps eliminate many of the pain points of wired pumps, but the leading brands have been prohibitively priced, positioning the technology as a luxury accessory. With the introduction of the Fraupow Wearable Breast Pump, we have led the way in offering Mums the same convenience and comfort at a much more affordable price point, making it accessible to a much wider group of customers.

Has innovation been key within this particular product category?

Innovation is absolutely key to the breast pump category. Breastfeeding is the most natural thing in the world and requires no tech, but we can aim to improve upon the experience mum and baby have by identifying the challenges that come with expressing and breastfeeding and using the latest technology to overcome these challenges.

What are the main benefits associated to those who opt for a breast pump?

Mums may choose to use a breast pump because they are separated from their baby in the hospital, because their baby has a latch problem, because they are working and away from baby, to stimulate an increase in their supply, to store up a stash of milk in the freezer for future use or just because they want the option of baby drinking milk from a bottle and shared feeds.

Are breast pumps classed as an ‘essential’ item for breastfeeding mothers?

Breast pumps can be a luxury ‘nice to have’ item for some Mums and an essential for others. It all depends on how they choose to feed their baby and whether they are able to breastfeed directly should they wish to.

For Mums who find breastfeeding straightforward a breast pump can be a nice additional bit of kit to use when they want to express – e.g. if they are going for a night away from baby. But there are also many Mums who wish to feed their baby their own milk but can’t feed them directly - for these Mums a breast pump is essential.

Fraupow offers a breast pump for every circumstance, with an affordable range of both electric and non-electric pumps to meet all needs. We aim to support every Mum, whether they want a ‘once in a blue moon’ pump or an ‘every last drop everyday’ pump.

Is this a product category which is researched online prior to purchase?

Feeding is a big area of concern before (and after!) a baby arrives so it is a topic that is thoroughly researched. At Fraupow we offer support during pregnancy and throughout the first year with our free midwife support service. Parents can speak to a qualified midwife, free of charge, to answer their questions about feeding and all other aspects of baby care.

Offering the midwife support service helps us to reach parents during that research journey and ensure they are familiar with and trust in the Fraupow brand. What benefits can retailers expect by stocking these in-store or online?

Retailers stock the Fraupow range because it meets the needs of the shopper who wants practical features and long-lasting quality, at an affordable price point. With its free midwife support, multiple awards, celebrity endorsement, great reviews and price ticket of less than £100 the Fraupow Wearable Pump draws customers in and ensures a quicker and easier conversion than similar products priced at over £200, which are hard to commit to when bills are soaring with no end in sight.