The right fit

Ubere mama has been established by and for breastfeeding mothers, who share a passion for breastfeeding, and believe totally in its benefits for both mother and child.

All Ubere Mama’s clothes are designed for comfort and ease, while making you look and feel fabulous whilst breastfeeding-and beyond!

With two types of openings for easy access; a front flap that you lift up, or a generously sized concealed side zip.

All the styles are in jersey for added stretch and shape regain, and have been selected with comfort in mind for both you and baby. They are easy care and machine washable so that you can spend more time with your baby!

Make breastfeeding baby stress free in their innovative and stylish clothing utilising zippers for quick and discreet access for hungry babies or while expressing milk! All of products have concealed zippers or you can continue to wear the tops long after your breastfeeding journey is over.

All clothing has been tested and is recommended by breastfeeding mums.

All of products are sustainable and made in the UK. www.uberemama.co.uk

Coffee Break

Nursery Today caught up with Lansinoh’s Associate Director, Product Development, Tom McCausland to find out his thoughts on how breast pumps have evolved over time when we look at breast pumps.

How have breast pumps evolved over time to become more efficient and user-friendly?

First breast pumps were first restricted to hospital use only. The emergence of pumps that allow women to pump effectively at home are a relatively recent concept, with the first powered pumps being made available for mums to purchase in the 1990’s. Today, hospital grade breast pumps are more efficient, priced accessibly and comfortable to use with the latest pumps now being wire and tube free allowing mum to pump handsfree.

Are breast pumps classed as an ‘essential’ item for breastfeeding mothers?

We know that a huge amount of mothers believe that pumping is a part of breastfeeding. A breast pump is a tool that can really support mums during their breastfeeding journey, and they do class it as an essential item when getting ready for baby to arrive.

Is this a product category which is researched online prior to purchase?

As good, effective breast pumps tend to be an investment – with mums spending over £150, a good amount of research is undertaken before purchasing – and we know through research that this tends to be before birth so they have it ready when they need it.

Does social media assist when we look at the various pumps available and give invaluable information for correct use?

Social media is an incredible tool for new mums to discover items such as breast pumps, as well as providing ‘real life’ insight into how mums are feeling during this challenging time in their lives. We’re also seeing an increase in expert profiles on social media – including doulas and lactation consultants who can provide great advice to women who need it.

What benefits can retailers expect by stocking these in-store or online

Providing mums with a choice of feeding support products means they become more confident in their decision to breastfeed or pump, or do both. Add on products are also available, with milk storage bags and feeding bottles also included in the range providing upsell opportunities. Breast pumps are often items added to a baby wish lists, so retailers who run these types of services are able to provide parents to be with a comprehensive range –alongside nursery furniture, wheels and car safety.