Changing Times

Baby changing bags are an essential item for new parents. They are designed to be practical, stylish and help parents manage the daily essentials of caring for a baby. They have become increasingly popular in recent years as parents have become more conscious of the need for organisation and convenience when out and about with their baby.

One of the main reasons why baby changing bags are so popular is that they are available in a range of different fabric types and styles, which means that parents can choose a bag that suits their personal taste and lifestyle. Enesco’s Trade Marketing Manager Aylish Ellwood told Nursery Today “Busy parents of young children want to be prepared for all eventualities. An organised bag of essentials is the perfect start! Even though changing bags are certainly an essential item, they are still very much a considered purchase. Functional and stylish being the main factors of consideration.”

Happy change with Mr Fox

Enesco brings a smile to the everyday ….with the iconic cheeky chappy, Mr Fox !

Fun and functional is the theme as Enesco proudly presents Mr Fox Scion Baby pram organiser. Complete with velcro straps, which easily attach to the pram, a sturdy adjustable shoulder strap is also included. An absolute must when out and about with baby!

Surface washable and sturdy this stylish accessory includes inner and outer pockets which will keep all essentials and valuables at hand, whilst surrounding little one with love and joy.

Enesco are also delighted to announce that the complete Scion Living Baby collection is a finalist in the 2023 Gift of the Year awards – Best Contemporary Gift . A fantastic achievement.

For further information , please contact : aylish.ellwood@enesco.co.uk www.enesco.co.uk patterns. We also asked Aylish if she feels fashion trends and lifestyle play a strong role in the type of bag bought? “Yes, the changing bag can be a very important accessory which needs to also co-ordinate with the overall style of the end user. A growing number of consumers are very aware of fashion and trends. It is also essential that the design of the changing bag meets the needs of the consumers lifestyle i.e. size and shape.” makes it easier for parents to access these items quickly and efficiently when out and about with their baby. Some bags even come with insulated compartments to keep bottles and food warm or cold.

In terms of styles, baby changing bags are available in various shapes and sizes, including tote bags, backpacks, messenger bags, and satchels. Tote bags are a popular option for parents who prefer a traditional bag style. Backpacks are ideal for parents who need their hands free while carrying their baby, and messenger bags and satchels are designed for easy access and organisation.

Baby changing bags also follow fashion trends, with brands often releasing new collections. This allows parents to choose a bag that not only meets their practical needs but also reflects their personal style. Popular fashion trends for baby changing bags include floral prints, bold colours, and geometric

Nursery Today also asked Toynamics (the home of Skip Hop) Head of Marketing Emma Damerell for her thoughts on how changing bags have developed over the years? “Changing bag design has evolved, becoming more lightweight and more spacious. Offering a variety of compartments makes it super easy to find baby’s gear whether it’s a nappy, spare outfit or snack. Making them easy to open and access contents makes parents’ lives easier too. As well as fabulous features, changing bags have become more stylish too, from the materials used to the fabric designs and choice in carry and backpack styles.”

One of the key features of baby changing bags is their clever compartmentalisation. Changing bags are designed with specific compartments for storing items such as nappies, wipes, and baby food. This

In addition to the practical features, baby changing bags are also designed with comfort in mind. They are usually padded and have adjustable straps to ensure that they are comfortable to carry, even when fully loaded. Some bags also have stroller straps, which allow them to be attached to a pram or stroller for even greater convenience.

Retailers can benefit from stocking a variety of baby changing bags as they appeal to a wide range of customers with different tastes and needs. By offering a range of options, retailers can cater to parents who prioritise practicality, style, or comfort. Offering a range of price points can also help retailers appeal to different budgets. “Consumer demand for changing bags makes them a great sales opportunity for retailers.” Said Toynamics Emma, adding “A trusted brand with a selection of bestselling changing bags is a sales driver, and will help keep parents in store - shopping changing bags and across parenting / baby categories.”