Retail matters

Online4baby’s Managing Director, Christy Foster

Month

nursery store.

In the competitive baby and nursery retail market, understanding our customers is essential for success. We have recently been engaging with our customers to learn about their priorities and preferences, to inform our offerings and help make shopping with us an even more delightful experience.

Our conversations with customers have revealed that price and safety are amongst their top priorities when shopping for baby and nursery products. They seek value for money without compromising on quality. Naturally, safety is first and foremost for everyone in this industry, but we’ve developed strategies to offer competitive pricing with no product compromise. Additionally, we focus on educating customers about the safety different preferences and needs, further enhancing the customer experience and introducing a new customer to the Online4baby brand.

We are excited to further build on our relationship with iCandy, and to introduce more retailers to our platform over the next year.

I’ve also been interested to see the importance of sustainability to customers. Naturally, environmentalfriendliness is at the fore of many conversations these days and it’s important that retailers and brands are doing their part, to both reduce their own environmental impact and address the needs of consumers.

We’ve also been interested to see the innovation in this space from several features of our products, empowering them to make informed choices. Members of our dedicated customer service team are also qualified to offer car seat fitting services, further enhancing our proposition for parents shopping for car seats, which is one of our most popular categories.

Customers have also expressed the importance of a diverse product range. Responding to this feedback, we are committed to increasing the variety of options available. In line with this goal, we are delighted to report a fantastic response since launching iCandy. By offering a wider selection, we cater to leading baby brands. Expect to hear more from us over the coming year as Online4baby refreshes its approach to sustainability.

Online4baby was established 35 years ago and we’re still around because we’ve continued to innovate and directly address our customer’s needs. Speaking to our customers directly continues to offer invaluable insight into how we can best deliver on our brand promise – to support parents every step of the way.

Finally, I’m delighted to share that our team has continued to grow. We’re excited to welcome our talented new Performance Marketing Manager, Phoebe Bradley. With a background in THG’s marketing team, Phoebe brings expertise in content, branding, and influencer management. She will be working closely with our CMO, Toby Gavin, to strengthen and refine the Online4baby brand.

We are also delighted to welcome

Alex Stringer, who has joined our growing tech team as Senior Software Developer. With experience across PHP and Javascript, and having previously held roles at both Pitchero and SmartSearch, Alex joins the team to help further develop the capabilities of our bespoke platform. We’re incredibly excited to continue building our in-house capability that allows us to offer a markerleading proposition for our customers.