Strolling along

Parents today are busier than ever, and they need a way to move around with their babies that is both convenient and safe. Baby strollers provide the perfect solution to this problem. They allow parents to easliy transport their infants or toddlers, which is especially important when they are out and about. Additionally, strollers make it easier for parents to travel longer distances, such as walking around the shops, taking a stroll in the park or a more convenient travel solution while holidaying. As a result, parents can spend more quality time with their babies without worrying about their comfort and safety. As Dorel’s Field Marketeer Rose Landreth says “Strollers are popular with parents because they offer a compact and convenient alternative to a large pushchair, giving them flexibility and ease when travelling. There are now so many great options which still offer the comfort of a large pushchair with the convenience or a stroller, so parents don’t need to compromise.”

Cosatto’s Creative & Marketing Director, Vicky Morley agrees adding “Strollers are super easy to use, lightweight and convenient too. Once baby is able to sit up, at the age of around six months, they are a lot more practical for parents than a travel system. Not only are they more compact, so take up a lot less room in terms of storage, they are easier to fit in the boot of a car too. It also means that they literally have one mode of transport that covers a multitude of journeys... from holidays to days out and shopping trips to the school run, just one stroller covers it all and it’s this convenience that consumers are looking for.”

Baby strollers have always been designed to be incredibly easy to use, as they are created to be lightweight and easy to manoeuvre, even with one hand. Many strollers come with features such as adjustable handles, reclining seats, and storage compartments, which make them even more convenient for parents. Some strollers are even designed to fold up quickly and easily, making them ideal for traveling. such as the ramble carrycots and compatible infant carriers. They therefore make a great early purchase option for use with grandparents or childminders and are then also on hand for use on holiday.

Today baby strollers come with a range of features that cater to the needs of both babies and parents.

“Parents are carefully considering all of their purchases as a result of the cost-of-living crisis, so the

Some common features include adjustable handles, reclining seats, cup holders, storage compartments, and sunshades. However, with the continued cost-of-living crisis are we currently experiencing an increase in the demand for more value ranges in the stroller category? “Parents are carefully considering all of their purchases as a result of the cost-of-living crisis, so the stroller category is no different.” Says Rose. “We know that parents want the best for their new arrival, and we feel proud that our strollers offer safety and comfort at amazing value.” Joie’s Head of Product Management, Damon Marriot feels the consumer is naturally at the moment looking for value for money commenting “The consumer is looking everywhere for areas where they can make saving, so yes, this sector will certainly see budgets squeezed. For this reason, the traditional umbrella stroller may well continue in its popularity due to its competitive price. However, there are products on the market, like the Joie pact and the tourist that are part of a growing category that have the ability to share additional accessories stroller category is no different. We know that parents want the best for their new arrival, and we feel proud that our strollers offer safety and comfort at amazing value.”

The baby stroller industry is constantly growing and innovating. New designs and features are being introduced every year, and there is always something new for parents to choose from. One of the most significant trends in recent years has been the introduction of lightweight strollers that are easy to manoeuvre and transport. Additionally, many strollers are now designed to be eco-friendly, with sustainable materials and production processes.

Retailers can expect to benefit significantly from stocking baby strollers. They are a high-demand item that can attract a lot of foot fall to a store. Furthermore, parents are willing to pay a premium for high-quality strollers that offer convenience and safety. Baby strollers are also often purchased alongside other baby products, such as car seats and cribs, which can lead to increased sales and customer loyalty.