Weybury Hildreth

Harrogate Hall Q, Stand: Q51

Exclusive First Look At koo-di Relaunch

Weybury Hildreth Ltd shares plans for brand evolution and reveals upcoming Harrogate launch

Weybury Hildreth Ltd, the parent company behind longstanding nursery brands Purflo, Pink Lining and koo-di, will be at Harrogate showcasing innovative products from Purflo and a completely new identity and range relaunch from koo-di. Nursery Today are excited to be the first to reveal Koo-di’s new brand identity and give a first look at the range. koo-di has been established since early 2009 and has been a sleeping lion in the nursery industry. With consistent trade sales and a number of awards the collection of essential products have been a dependable bet for buyers for the last 12 years. However, following a successful rebuild of Purflo’s brand and marketing activity over the past two years the team at Weybury Hildreth saw an opportunity to develop the koo-di range and turn it into a fully formed brand that would excite and appeal to today’s consumer.

The fresh new koo-di identity puts fun at the forefront, with a contemporary colour palette of bright turquoise, mustard, burnt orange and teal. Each practical and hardwearing product is stamped with a signature ‘K’ logo so there can be no mistaking that it’s a hero of the koo-di collection.

With the aim of raising ‘big little smiles’, the design focussed products are an evolution of koo-di’s tried and tested best selling range. The product experts at Weybury Hildreth selected the most popular lines from koo-di’s existing range and supercharged them with innovative new materials, stylish new colours and added features to delight parents. With fun running through everything koo-di creates, the products have lighthearted names such as the ‘Ice Ice Baby’ cooler box, the ‘Real Sunshady’ stroller cover and the ‘Oopsie Do Do’ car seat protector. The website is also going to relaunch as a fully redeveloped brand platform, showcasing the new products and communicating the fun and personality of the new Koo-di to parents through a custom built site that will be ahead of the curve in internet brand presence.

Richard Trott, Managing Director of Weybury Hildreth Ltd said: “They say if it aint broke don’t fix it, but we are going against that advice with koo-di. As nerve wracking as it is to mess about with a solid brand with decent performance, the success and sales growth we have seen following the Purflo rebrand has given us the confidence to teach this old dog new tricks. I know Koo-di has massive potential to ignite the imaginations of kids and become a brand that parents The fresh new koo-di identity puts fun at the forefront, with a contemporary colour palette of bright turquoise, mustard, burnt orange and teal. Each practical and hardwearing product is stamped with a signature ‘K’ logo so there can be no mistaking that it’s a hero of the koo-di collection.

really love, and I can’t wait for retailers to join us on this journey as we put a rocket beneath koo-di.

“Our vision and longer term goal at Weybury Hildreth is to create a house of brands which each have their own distinct identity, their own loyal fan base and each tap into a clear market opportunity” koo-di has always existed as a collection of products, but with the new branding and investment in product development, as well as a strategic marketing plan, it will relaunch at Harrogate as a complete and cohesive range story.

The koo-di stand will be next to WHL’s other shining light - Purflo. Since rebranding in 2020 Purflo has gone from strength to strength, seeing huge sales increases across the range, recently securing new listings with John Lewis and Jojo Maman Bebe. Purflo has also proven to be a destination brand at independent nursery

stores who have worked with the team to create beautiful in store displays that clearly demonstrate the unique features and benefits of the products, giving parents trust and confidence and increasing average transaction totals.

As you would expect, Purflo will showcase their award winning range of swaddles and baby sleep bags - they are also celebrating their 25th anniversary this month!

There has been a lot of buzz in the industry about the Purflo Sleep Tight Baby Bed, the only nest shaped baby bed which is certified safe for overnight sleep. Curious attendees can go and get hands on with the Sleep Tight Bed and see for themselves how it differs from traditional cushioned nests and adheres to safer sleep guidelines.

Purflo will also be revealing a brand new crib which is due to launch in Spring 2022. Harrogate will be the very first time a prototype of this science-led crib will be shown in public, and the WHL team are looking forward to demonstrating how all of the years of experience Purflo have in breathable technology and baby sleep safety have been incorporated into the design of the new PurAir Crib.

Purflo has also proven to be a destination brand at independent nursery stores who have worked with the team to create beautiful in store displays that clearly demonstrate the unique features and benefits of the products, giving parents trust and confidence and increasing average transaction totals.

Weybury Hildreth Ltd will be on stand Q51 at Harrogate International Nursery Fair. To book an appointment to see all the new koo-di and Purflo products email ruth@whleurope.com or natasha@whleurope.com

Bizzi Growin back at Harrogate

Kings Suite, Stand: KS9 With their unique style, boutique ranges and new product launches Bizzi Growin is looking forward to showcasing their ranges.

The team at Bizzi Growin are excited to be launching their latest print ‘Hummingbird’ to add to their sell out range of Bizzibuggilite strollers at Harrogate.

Also launching for 2022 is their highly anticipated ‘Bizzi Iconic’ 2-1 travel system range.

www.bizzigrowin.com | www.thepodbag.com

Get savvy with Joie

Hall Kings Suite, Stand KS1 Meet the new savvy from Joie at their stand in Harrogate.

Savvy is the 4in1 baby carrier that makes baby wearing all about hugging, not lugging. The savvy boasts clever magnetic buckles on the shoulder straps that make putting it on and adjusting the straps yourself, a doddle, with no twisting or extra pairs of hands necessary. Joie have carefully engineered a design that will cradle your precious cargo’s naturally C-shaped spine, hugging them in their favourite foetal position that’s best for both snuggling and developing. The optimal support of savvyT lets your little one sit smart in an ergonomic M-shaped position that promotes healthy spine and hip development, certified hip healthy by the International Hip Dysplasia Institute. For more information, please contact Natalie Bassett on 07359 065421

UKsales@joiebaby.com

Barry and Grace Mooney

BABYMOON BABY SHOP

How many days will you be visiting the show for?

We are attending for two days.

Have you pre-planned your visit with regard to appointments?

Yes, we feel that pre-planning with appointments is important for our visit to Harrogate.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

For us, our focus will be to visit our existing suppliers and find new products that we don’t currently stock.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

We are really looking forward to meeting up with fellow retailers - if you see us, please stop and say hello!

Debbie Homer-Davies

BABY LADY

How many days will you be visiting the show for?

We are attending for two full days.

Have you pre-planned your visit with regard to appointments?

Yes we have pre-booked some appointments and have also ensured we allow time for browsing.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We are looking for new innovation but we also need to add to our bedding and furniture ranges. We will of course look forward to seeing in person, new products from our current suppliers.

How important are show only offers to you?

Obviously show offers always help but only if it means we get to make better margin. If everyone goes back and discounts what they have bought then actually show offers make things worse. They dilute the margin you are making and don’t actually create more demand at all.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

Seeing people - we have missed seeing people from the nursery industry.

Dreamy sounds of sleep

Hall Q, Stand: Q114 The Dreamy Elephant Company are very proud to have launched Jaspar The Dreamy Elephant this year.

Jaspar is the UK’s first Sleep Aid and Baby Bonding Companion. Jaspar is much more than a conventional soother as it’s been specifically designed to help develop the bond between parents and child through its voice recording function, which can be used to record a loving message, lullaby or favourite sound.

Jaspar also has six soothing white/pink noise sounds, a Cry Sensor and a warm glowing red night light to help soothe and comfort babies and toddlers to a restful sleep.

www.thedreamyelephantcompany.com

Tune in with Tonies

Hall Q, Stand: Q125 Tonies are delighted to host a stand at this years Harrogate show Q125, which will be showcasing their newly launched licensed Tonies released this autumn/ winter.

New licenses include Sesame Street, Minnie and Micky Mouse, Frozen 2, and Paddington Bear, as well as introducing their brand new partnership with Steiff Tonies.

With three beautiful Tonies x Steiff Bears in the range for younger listeners; a lamb, bear and bunny each filled with songs and music and 20cm in height, Tonies are excited to introduce them to the buyers at the Harrogate show.

www.tonies.com

Alex Molyneux

HIPPYCHICK: STAND Q66 & Q70

What can visitors expect to find on your stand this year?

Apart from the smiley faces of the Hippychick team? Think eye catching classic toys, on trend weaning ware, must have travel accessories and everything in between. We are lucky enough to have two stands this year (Q66 & Q70) and there won’t be a single inch that isn’t filled with the latest baby and toddler accessories.

Are you launching new products at the show?

Absolutely! We are launching our new exclusive distribution of the full range of Moby baby products, including the best-selling baby wraps. Watching the team demonstrate how to put on a baby wraps for the first time is definitely something you don’t want to miss!

Will you be running any specific offers at the show?

You will have to visit one of our stands to find out…. See you there!

Cassie Kealey

BEBECAR: STAND G19

What can visitors expect to find on your stand this year?

Some exciting new fabrics from our stand out Prive and specials range. These will be available to order at the show and delivered Early 2022. We also will be showing a small taster of our high quality Trama wood including our new Luxury Crib that is proving very popular with our independent stockists.

Are you launching new products at the show?

We are launching our new Twiddle i-size 360 rotating car seat and our new standard i-size car seat and base.

Will you be running any specific offers at the show?

As always we will have offers on new shop floor models ordered, some promotional lines and we will continue to support our independent customer base.

We are excited to finally see all of our customers in person again and welcome them to the stand for a glass of port and a friendly welcome.

Active toys with Halilit

Comfort is key

Hall Q, Stand: Q21b Little Chick London offers a range of clever solutions to make life easier for expecting and new parents.

The key word that sums up all of Little Chick’s beautiful products is ‘comfort’ from its best-selling 4-in-1 Pregnancy Support Wedge for mummies; mattresses, swaddles, breathable nests and bed-time soothers for babies; to specially designed pillows for toddlers.

All beautifully packaged to make the greatest in-store impact, Little Chick London’s affordable, essential products are a must-have for nursery retailers. Visit Rachelle and the Little Chick London team on Stand Q21b for some exclusive Harrogate show offers.

hello@littlechick.london

Hall Q, Stand: Q61 Halilit are excited to unveil Taf Toys’ latest releases including two gorgeous activity toys – Harry the Lion and Kimmy Koala.

Standing at 25cm tall and packed with developmental features, these plush characters are just some of the fantastic additions to the popular Koala Daydream and Savannah Adventures collections for AW21.

Other new launches include the My First Tummy Time Cards – free standing double sided felt cards designed to engage little ones in this key activity, and the Savannah Adventures Arch – a charming developmental toy offering sounds, senses and motor skills development for the car seat or pram.

Sara Hubbard

Tel: 01254 872454 | www.halilit.co.uk

WHITES FARM BABY BARN

How many days will you be visiting the show for?

We are heading up Sunday and Monday, then back to work promptly on the Tuesday morning - so hopefully we aren’t too tired!

Have you pre-planned your visit with regard to appointments?

Yes - we always do. We find it is so beneficial to have a structure for the days, and helps us see as much as possible!

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We always like to visit our existing suppliers to see what new items they have coming, but this year we have a real interest in eco-friendly, low or zero carbon products - including some exciting new feeding options; we definitely want to make 2022 a greener, more sustainable year for Whites Farm Baby Barn.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

Probably catching up with old friends and having a little taste of normality again!

David Ball

DIRECT4BABY

How many days will you be visiting the show for?

We’re really looking forward to Harrogate this year and there already feels like there’s going to be a real buzz about the show. Personally I’ve planned 2 days… the first to see the products and key accounts and the second day to spend hungover after an evening catching up with some suppliers/ industry friends!

Have you pre-planned your visit with regard to appointments?

We’ll have 6 staff attending the first 2 days, all with pre-booked appointments and then we’ll have some of our shop staff from our shiny new store attending the last day, as we’d like them to be able to see first-hand what is on the horizon!

What will your focus be while at the show?

To be honest I haven’t got a primary focus for the show. If something is amazing and stands out then I’ll be certain to check it out, however, we have a brilliant key range that works for us, which keeps our product managers very busy, so we’re not looking for a major overhaul or anything. Harrogate this year for me is more of a laid back, fun-fair which we’re really looking forward to being part of.

Products galore with Johnston Prams

Hall Q, Stand: Q130, Q132, Q123 You can find Johnston Prams at the following stands which are grouped together: Q130 JANE Prams, car seats and baby accessories; Q132 Noordi Prams; and Q123 Cocoon furniture

Johnston Prams and Buggies is looking forward to launching exciting new products at the Harrogate Show! Their Scandi brand Noordi will showcase the popular Noordi Fjordi which recently won a Made for Mums BEST all-terrain award, and became a ‘Daily Mail MUST HAVE parenting product’. Johnston prams will also launch a new Eco pram called Noordi Aqua which combines exceptional sustainable features with luxury craftmanship. Noordi prides itself in creating striking prams with generous carrycots made with antimicrobial materials. The brand continues to offer great value for money with all travel systems comprising separate seat units, bags, rain covers, insect nets, etc.

Contact Donna McCullough for more information: donna.mccullough@johnstonprams.co.uk or sales@johnstonprams.co.uk

Check out Noordi’s new sustainable Nest/maternal pillow Johnston Prams is also launching a totally new dual-purpose Noordi product at the Harrogate Show. Introducing the Noordi 2-in1 Baby Nest and Maternity pillow. It’s the first baby nest that transforms into a maternity pillow….giving the product two functions! Great for feeding and relaxing with baby, it can also be used by tired mums who need a rest. Part of Noordi’s new sustainable range it uses sustainable Oeko-TEX standard cotton and SilverIon antimicrobial technology, Scandi brand Noordi’s clever nest also comes with a pillow protector.

Mariyah Hafesji

KIDDIES KINGDOM

How many days will you be visiting the show for?

We will be visiting Harrogate International Nursery Fair for all three days of the event (Sunday-Tuesday) as the event offers an important opportunity for us to meet with our valued suppliers, as well as any new brands that we can look to onboard into our business.

Have you pre-planned your visit with regard to appointments?

Yes, most of our visits are booked with appointments as we want to ensure that we get the most out of our time with the suppliers that we are keen to see, and those we would like to get to know a little better. During these appointments, we will discuss any new lines that suppliers are bringing out, as next year’s collections’ prototypes for lots of products will be displayed at the show.

What will your focus be while at the show - for example, is there a particular product category that you are searching for?

We don’t have a particular product category that will be our focus at the show, as we are interested in all products available, from baby furniture to safety gates and push chairs to car seats. Outside of searching for new and exciting products, we’re also looking forward to using our time at the show to build on our relationships.

How important are show only offers to you?

Show-only offers are important to keep our deals and sales fresh on both our website and in-store. Big buying decisions will be made from the show offers, helping us bring more convenient shopping to our customers, as we can package items in bundles with better margins for us as a business.

As an industry it’s been so long since we’ve all been able to meet - what are you most looking forward to while being at the nursery fair?

We are really looking forward to physically meeting with suppliers and getting a feel for new products that are soon to be launched. We are also looking forward to having a sneak peek at some of the new lines that offer innovative thinking into technology, as the baby and nursery industry grows more into this sector. Specific innovative products that we’ll be on the lookout for include 360 spin car seats and ISO-FIX bases, smaller compact travel strollers and more electronic cribs.