Introducing Vidivi’s Murano collection

2023 catalogue which re-proposes a selection of the historic Vidivi offerings,” says Giovanni, explaining that there will also be a focus on communication to create brand in Austria,” Giovanni adds.

There is a focus on retail too. The Cerve shop which opened in 2017 is seeing “decidedly positive results”. Along with retailing pieces from the Cerve Group, the store sells carefully selected household products. “We stock an assortment that aims to create a culture of beauty through proposals that can satisfy different style and budget needs,” Giovanni explains. “The strength of the shop is precisely the ability to offer inspiration. Making shopping an easy and pleasant experience. In my opinion, these should be the strengths of independent stores: competence, sensitivity in selecting assortments and service.”

Vidivi is launching a new collection – Murano (pictured above) – at Ambiente. “We wanted to combine a desire for true beauty with high-quality pressed glass and top-level design,” Giovanni says. The new collection will be presented at Ambiente and is signed by Marco Mascetti’s Mister Smith Studio in Milan.

Boasting innovative and original shapes, Murano combines strength and brilliance showcased in glasses, vases and underplates. “This is a collection of quality and design created with sustainability too,” adds Giovanni. “Recently we published our first sustainability report. Not only do we produce a green product in itself, but we do it by implementing a production process that respects the environment, for example, we use an electric oven powered by renewable energy.”