Brand focus

You’ll find brands such as Meissen, Hermes, Nymphenburg, KPM(Königliche PorzellanManufaktur ), Augarten, Royal Copenhagen, Fustenberg, Raynaud, Franz, Nao/Lladro, Vista Alegre, Portmerion, Spode in Royal Home stores. Along with Cristalleries de Saint Louis, Lobmeyr, Theresienthal, Cristal de Paris, Griffe and Atlantis for crystal and chandeliers. Other brands such as AsiaTides, Royal Worchester, Nambe and Sia feature too.

For cutlery , Royal Home has names such as Odiot, Puiforcat, Buccellati, Hermes, Ercuis, Georg Jensen, Inkerman art nouveau style patterns.

For linens, they stock Garnier-Thiebaut, Eri Textile, Valombreuse with candles from the likes of Bougies La Française.

Online is not yet a major part of their offering, Royal Home’s customer prefers to come into the store, often several times, before making a decision on what to buy.

If there are any challenges, it lies in the logistics of getting product to Azerbaijan, along with typical concerns surrounding general cost price increases.

“The logistic expense and quality has become difficult this past year, however we are always searching for the best available option to use. The manufacturing process can take time too, especially if it’s handmade. Sometimes customers wait years to get their orders,” Sadi tells us. “We notice cost price increases too because of raw materials and labour costs – each year we see every manufacture increasing cost prices 10 to 15 per cent.”

In summing up their approach to tableware retailing and why it is so important, Sadi says: “Tableware has always been one of the first products which united people, families, friends and societies around one table and tableware products were one of the first things of value that humans exchanged, although nowadays it is banknotes! We wanted to bring back a culture forgotten by everyday life problems. Myself and my wife always prefer to meet family members and friends in a home atmosphere rather than to go to restaurant.”