3 minute read
In focus: Porland
Porland enters US retail market
Porland is determined to make the USA love Turkish porcelain, opening its fi rst showroom in the USA with lofty goals for further expansion in America and globally.
Offering over 20,000 product types to more than 30 countries across four continents, Porland brings its premium products together with its consumers in America. Porland has entered the US retail market and opened its first showroom in the USA in 2021 to promote Turkish porcelain, sharing the same stage with world giants at 41 Madison in New York.
With its 33 stores in Turkey, over 200 dealers abroad and its wide sales network; Porland, which brings different category products such as desktop, kitchen, homedecor, textile and bathroom together with its customers, plans to increase its market share by the end of 2021. Porland, which manufactures 70 million pieces of porcelain annually, aims to be a Turkish brand known by everyone in the world.
Stating that he has been observing the US market for many years, Porland Board Member İmge Pamukçu said, “As a company with a significant market share of 8 per cent in the UK, we thought that we could achieve successful business in the US after our investigations and research. In our roadmap for the next 10 years in 2015, we had a goal to make a presence in the retail market in the USA by 2025. We implemented this plan with the showroom we opened in New York in January 2021 and made a rapid entry into the US retail market.”
Underlining that Porland is one of the world’s top 10 key players in porcelain production, İmge Pamukçu said, “We wish to bring our products to more users around the world. Within the scope of our research, we reached the following conclusion; The USA is a straightforward country in terms of retail and diversity. We are undertaking serious strategic planning to introduce this great country to our product range. We are planning which products and how we will offer it to the USA. There is a huge market in the USA and it is not very possible to see thousands of products under a single brand. We, as Porland, offer this diversity to the USA, on the other hand, we provide services in the field of gastronomyHoReCa and at the same time provide products to consumers.”
When discussing future goals, Imge Pamukçu said, “We achieved the first of our US plans with our showroom installation in 41 Madison, which hosts the world giants of the industry in New York. Our next step will be to open our flagship store. Subsequently, we will start to open our new stores with the franchise system.”
Stating that their next goal is to establish a factory in Europe and the USA, Pamukçu added, “We aim to increase our market share in over 30 countries outside the USA, by the end of 2021. We aim to establish our warehouses in the USA and Europe. At Porland, we can see that the use of porcelain is widespread all over the world. Our biggest goal is to become a Turkish brand known not only to the industry, but to everyone.”
