In Focus: Stelton

Iconic

design

“We have decided to change our approach to the market”

Finn Gram-Jensen, export director, Stelton

Iconic by name, iconic by nature, Stelton’s innovative assortment of toptier products is continuing to make an impact, with fresh updates on classic ranges keeping desirability high. As a direct result of Brexit, UK buyers can now get their hands on Stelton’s collections through distributor Eddingtons. Speaking about the new partnership, Stelton’s export director Finn Gram-Jensen says: “After many successful years working with agents, we have decided to change our approach to the market. Following Brexit, both we, and our customers, are meeting new challenges, and costs, and we have therefore decided to work with an exclusive distributor. We look forward to collaborating with Eddingtons, and we are confident, that this new partnership will prove to be beneficial for all parties involved.”

One key assortment buyers will be eager to get their hands on is the classic EM77 vaccum jug – designed by Erik Magnussen and introduced in 1977 – which is undoubtedly a hero product in Stelton’s line-up, its popularity bolstered by the EM77 electric kettle which was introduced in 2018.

New colourways brought in this autumn keep the assortment fresh with inspiration taken from nature – think autumn leaves, sand and azure-blue sky.

The new colours – Rust, Sand (EM77 vacuum jug) and Dusty Blue (EM77 vacuum jug and Stelton Bread Basket) – are a perfect accompaniment to current interior decoration trends with dark woods in the kitchen and fabrics and rugs in warm shades.

The EM77 electric kettle, meanwhile, (designed to complement the vacuum jug), is available with a UK plug in white, grey and black.

www.stelton.com

With a new UK distributor on board and a host of classics in new colourways, Stelton is continuing to innovate…

Let’s look at… Emma

A design classic from Stelton is the Emma collection’s electric kettles which boast a UK plug in select colourways – light blue, grey, black and chalk. The electric kettle and vacuum jugs for coffee and tea are both made of stainless steel with a beautiful finish. The beech handle lends the jugs a Nordic touch, while its organic design is a lovely contrast to the minimalist jug.

Erik Magnussen on his design ethos…

“My way of designing is not an intellectual process. My ideas are borne out of my own needs. Idon’t want to complicate things, only to make everyday living a little easier.”