Retail Interview - with Bryony Taylor Edwards, toy, gift & home buyer at Yarnton Home & Garden

Inspiring imagination

BASIC FUN!

0118 925 3270 Tim.Ives@basicfun.com www.BasicFun.com

Guess what…

For a touch of nostalgia, Basic Fun!’s Fisher-Price the Fisher-Price Chatter Classics roleplay collection Telephone is on sale for a is sure to fire up a child’s new generation of children imagination.

This nostalgic range of Fisher-Price Classic toys is designed to inspire a child’s imagination and encourage interactive play. There are so many iconic items to choose from, including The Chatter Telephone, which will make children smile, with eyes that move up and down and a rotary dial that rings.

There is also Lil Snoopy, the adorable four-legged friend with a wobbling body and swinging ears. Children can take their first steps with Lil Snoopy, pulling him along for hours of roleplay fun. And it doesn’t stop there. There are plenty of other fun toys in the Fisher-Price Classics range, which encourage pretend play, while supporting early development. Don’t miss the number-one selling line, the Record Player, or the Cash Register.

Wooden it be good…

TOYNAMICS UK & IRELAND

0116 478 5230 sales@toynamics.co.uk

The Toynamics UK & Ireland range of wooden playsets offers retailers a highquality collection of roleplay toys to encourage children’s imaginative play. Tipped as Hape top sellers for 2022 are:

Dr On Call: a well-equipped wooden doctor’s kit, with endless role play opportunities, designed to keep dolls, family and friends happy and healthy. Comes with carry case, toy stethoscope, thermometer, needle and notebook.

Metro Police Dept Playset: this twolevel wooden station features a jail cell with opening door, an office, helicopter with its own landing pad, a police car, police officer and prisoner figures with poseable arms and legs so they can stand, sit and turn their heads. It also comes with accessories including searchlight, speaker, flag, and walkie-talkies.

Fix-It Tool Box: with realistic tools and mechanical parts, this 17-piece wooden set includes a vice, wrench, screwdriver and other essential construction tools. Like all Hape toys it is made from high-quality wood making it long-lasting and durable. All sets for ages three-plus.

Casdon

01253 766411 UK@casdon.com www.casdon.com

Why should the grown-ups have all the fun? Dyson engineers have worked with toy manufacturer, Casdon to recreate the Dyson Supersonic hair dryer and Dyson Corrale straightener in a child-friendly format.

The child-sized machines feature all the hallmarks of their full-sized family members including blowing real air, making identical sounds, and featuring flexing plate technology. Each set also comes complete with accompanying accessories and attachments for different hair types.

In collaboration with Dyson engineers, Casdon has rethought the toy’s design to provide a realistic Dyson styling experience. Now with their own mini models, children can engage in pretend play with items they may already be familiar with from around the home, exploring their imagination while further developing their hand eye-coordination.

Casdon is a third-generation, family-focused business that believes in the power of play. Each toy Casdon creates captures a sense of fun and excitement, always exploring new ideas and new ways to live playfully. The Dyson Hair toys follow the toy Dyson cordless vacuum, which launched in 2018.

Casdon toymaker, Chun Li, said: “Having worked with Dyson for over 25 years, we were ecstatic to have the opportunity to add the prestigious Hair Care machines into our assortment – recreating such recognisable designs while ensuring safety and suitability for children were of the upmost importance. We rethought the ergonomics,

Did you know?

To keep the toys safe, the Supersonic hairdryer blows cool air, while the Corrale’s flexing plates move when touched, glow and initiate sound, but don’t get hot

designing something suitable for young hands, whilst bringing the iconic elements of the original machines to life.”

Li continues: “Like all of our Dyson lines, it was imperative that we covered every detail of both the Supersonic and the Corrale, turning iconic design features into stimulating play that helps support development in young children. This includes the Corrale’s flexing plates – which move when touched, glow and initiate sound – just like the adult version but without the heat. The child-sized version of the Supersonic again displays realistic lights and sounds, while blowing out cool air. We’re thrilled with the outcome and expect to see many of these added to Christmas wish lists.”

There are three styling sets: the Supersonic Styling Set, which includes the iconic hair dryer, the Corrale Styling Set, which includes a mini version of the straighteners and stand; and the Deluxe Set, which has it all.