Toys n Playthings December 2021

Page 20

PROFILE

Happy

Pranksmas! Christmas is nearly here and with it, the return of the Elves Behavin’ Badly dolls causing mischief and mayhem - and this year, they’re back with a new prankster in tow!

T

he Elves Behavin’ Badly dolls are upping the ante this Christmas and have hired mischief-maker and reality star Sam Thompson as Chief Prankster to help spread chaos in homes and workplaces up and down the country. Known for his banter and practical jokes on long-suffering girlfriend Zara, Sam has joined the Elves Behavin’ Badly line-up to inspire the nation to get pranking! Sam, who is leading the pranking charge along with a host of celebrities, will be encouraging people to embrace their mischievous side this festive season with his festive pranking 101. Whether it’s tips on executing classic pranks such as adding festive wrap to everything in the bathroom - right down to the toothbrush - or ideas for pranking festive bakes with the addition of hot chilli, Pranksmas is back with a bang! Donning stripey tights and taking his new role seriously, the TV personality is inspiring people to unleash their inner prankster and get on Santa’s naughty list. Sam said: “Being assigned Chief

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This year, Elves Behavin’ Badly are upping the ante, taking pranking to a whole new level with the help of the naughty elves

Prankster for Elves Behavin’ Badly is right up my street - it’s basically my calling, as everyone who knows me knows I live for winding up anyone around me. Coming up with Pranksmas ideas with the Elves and being encouraged to cause chaos and taunt Zara for basically the whole month of December is amazing – she won’t know what’s hit her!” Paul Beverley, a director of PMS International - the worldwide distributor for the Elves Behavin’ Badly dolls - thinks this year’s campaign will bring a whole new level of mischief. He said: “This year, Elves Behavin’ Badly are upping the ante, taking pranking to a whole new level with the help of the naughty elves. Following restrictions around the festivities last year and limited household mixing, this year - with the help of Sam and other familiar faces - we are going all-out and want to inspire everyone to get involved this Christmas.” Following concerns of shortages with up to a million Elves Behavin’ Badly dolls previously stranded in China, the stock is now arriving in the UK having been flown in, and the cheeky Elves will be here just in time to cause their traditional festive mayhem. For more information and pranking tips, visit www.elvesbehavinbadly.com.

Sam’s

Top 5 Pranks 1. Rice Krispies prank The mischievous Elves Behavin’ Badly dolls place a cascade of Rice Krispies in the cupboard and Sam is showered in the cereal as he goes to open the cupboard doors!

2. Whipped cream in pool noodle prank Sam sprays whipped cream on a pool noodle and when Zara goes to open the fridge, she gets whipped cream all over her face! Sam then puts on headphones and blocks out her reaction!

3. Fart spray prank Sam pretends that he and Pete are going to do a Carpool Karaoke, only for Sam to continuously use fart spray in Pete’s direction and cause a hilarious reaction!

4. Leaf blower toothpaste prank Sam takes inspiration from the internet with the leaf blower prank. While Zara is brushing her teeth, Sam comes into the bathroom and turns on the leaf blower, causing toothpaste to go everywhere!

5. Talcum powder in hairdryer prank Zara comes out of the shower expecting to blow-dry her hair, only for Sam to have placed talcum powder in the hairdryer and it blows directly into her face!

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Articles inside

Retail Interview - with Martin Blyth, director of Heart of England Wildlife Park

7min
pages 44-45

Don’t Miss - a sneak peek at unmissable products for buyers

2min
pages 50-52

Retail Interview - with Carla Ringer, children’s toy and book buyer of Blue Diamond

4min
page 42

Trade Talk - suppliers reflect on their key achievements and challenges of 2021

12min
pages 34-37

Retail Interview - with Gwen Ottenberg, owner of Imagine That Toys, in the US state of Kansas

8min
pages 32-33

The Toy Fair 2022 - a sneak peek at what’s on show in January

2min
pages 30-31

Indie Opinion - Diary of a Toy Shop by Hazel McCarthy, owner of Toy Corner in Galway

4min
pages 24-25

The Big Interview - with Rebecca Lazarus, senior brand manager of VTech

6min
pages 26-27

Consumer Insight - The Insights Family explores the merging of online and offline worlds

3min
page 19

Elves Behavin’ Badly – the mischievous dolls are back with a new prankster in tow!

3min
pages 20-21

Retail Opinion - John Ryan writes about the implication of the cut in business rates for retailers

5min
page 18

Retail News - what’s happening across the retail landscape

8min
pages 12-13

Media Analysis - Generation Media discusses the role of ad slots in family films on free-to-view TV

3min
page 17

Media News - the multimedia rundown

3min
page 16

News - the latest toy industry headlines

7min
pages 9-10

Leader - with Clare Turner

4min
pages 7-8

Licensing News – what’s hot in licensed products

3min
page 15

Trends Column - the U.S. Toy Association highlights four trends to watch for the festive season

5min
page 11

People News - all the movers and shakers

3min
page 14
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