Company Profile Premier Decorations’

from Toys n Playthings January 2023

Trade Talk

Adapting is the key…

The past three years have been nothing if not challenging in every possible way for everyone in our industry and beyond. Seasonal trade, while occasionally shielded from major moves in market conditions has been no exception, this time. On the contrary, it has probably been one of the most challenged sectors

In order to continue as market leading, Premier Decorations has had to learn, adapt and change a lot. Buyers have had to adapt to not being able to physically perform buying trips and attend trade fairs in China. Sales reps have had to adapt to virtual support and showroom visits for customers in recent years. Showroom routines have had to change and online has simply become huge. Being proactive is key for succeeding in providing the most innovative products, at the best prices and with the best services, but most importantly delivered to customers premises all in good time.

Premier Decorations has managed to be proactive and anticipate needs by opening showrooms in early November, giving all of its customers an opportunity to view next year’s offers in order to make their key buying decisions. The provision and expansion of its online services, which provide live data; extended photography and videos as well as having 2023 catalogues delivered early, which are sprinkled with QR codes showing product demonstrations make the buying experience smooth and easy.

With Halloween growing so much despite of the difficulties of Trick or Treat, and parties which have only started to go back to normal in 2022, the Premier Decorations range for this holiday has beene widened and refreshed.

Halloween has become more family oriented and activities that can be shared as a family such as DIY and arts and craft make a lot of sense. Indoor decorations that families can enjoy putting up together, but also outdoor lighting and decorations that will insure a place on the neighbourhood ‘must-see house’ map on the hallowed eve itself are all supplied by Premier. Somehow this company has even managed to make Halloween chic and not just gory with exquisite mantlepiece ornaments, a wide range of stylish gonks, fabric pumpkins, scented candles and light sets all wonderfully displayed in its showrooms.