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Clementoni paul.fogarty@clementoni.com www.clementoni.com/en

The Clementoni Science & Play range of games and products give free rein to children’s imagination and creativity while teaching the principles of science in a simple, engaging way.

The History of Life on Earth is the latest addition to the Science & Play Range and has won the prestigious Spielwarenmesse 2023 Toy Award under the School Kids (6-10 years) category. With its rich content, The History of Life on Earth allows children to move between hands-on science experiments and the digital experience of Augmented, Virtual and Mixed Reality for the ultimate interactive and immersive experience. Using the viewer included and a smartphone, children can discover how life evolved on Earth, from the Archeozoic Era (approximately 4.5 billion years ago) right up to the appearance of Homo sapiens.

Fact!

The History of Life on Earth taps into one of the most important and hottest trends of 2023, MetaToys, which explores the ever-growing relevance of Augmented and Virtual Reality in the world of toys. The product includes everything needed for real life science experiments and activities covering botany, anatomy, paleoethology, geology and paleoanthropology with the tools to create and erupt a gypsum volcano, build a T-rex skeleton, and unearth real meteorite (Chondrite).

With the timeline map, children can activate digital content and immerse themselves in a 3D world.

By holding their smartphone over the relevant hot-spots, they can view immersive 360 videos, mixed reality, which merges the physical and the digital, and augmented reality, which allows children to interact.