1 minute read
Meet Dog-E!
Character Options
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From birthdays to Christmas, or for kids who just really want a pet of their own, Bitzee is the perfect present for any occasion. Its lightweight design and fxtures make it easy to carry around, meaning it’s perfect to take on holiday or to play with friends all summer long. Kids will be entertained all day every day as they bond and care for their new Bitzee pet.
But the fun doesn’t end there, as there are 15 Bitzees to collect, including rare characters such as butterfy and poodle. The possibilities are endless with the new interactive Bitzee; the musthave new tech toy launch of this year.
Get ready to meet MINTiD Dog-E – the robot dog that is one in a million. Dog-E is a ground-breaking, smart, app-connected robot dog that is unique to every owner, thanks to over a million possible combinations of colourful lights, sounds, and personality traits. Launching this September, with strong retail distribution, and the support of a massive programme of marketing activity. Dog-E is so much more than your average interactive pet.
This robotic canine features life-like movements, audio sensors to hear sounds, multiple touch sensors, and a POV (persistence of vision) tail that displays icons and messages to communicate. It’s the perfect family pet. With just one Dog-E, multiple members can mint, save and load unique profiles, by using the companion app. Depending on the person who is using the app, Dog-E will adjust to the profile, changing its look and personality by ‘minting’.
There’s so much fun to be had with Dog-E. Train Dog-E to learn names, do tricks, and program movements within the app. Dog-E needs its family to care for it. Track Dog-E’s needs, and feed, pet and play games with Dog-E to keep it happy.
This one-of-a-kind line will be supported with a 360-degree marketing plan. Heavyweight preroll activity and a Character Kidz virtual launch will introduce Dog-E to the masses. Infuential channels, including one lead celebrity channel will help drive further demand through across all social channels. Expect all this and plenty more ahead of the key gifting period.