A Bum deal

Jazwares

0203 598 0270 | www.jazwares.uk

New launch Bum Bumz, are super-soft, trendy, collectable sensory plush with slouchy bean bag style offering endless fidget play. Quirky designs with continuous waves of themes, leveraging anything and everything from pop culture, means there is a Bum Bumz for everyone. Available in 4.5in and 7.5in scales, AW23 will see more than 48 new characters hit the shelves. This new exciting plush range will have character bios and unique stickers giving them their own personalities, as diverse as the people that collect them. A huge marketing campaign will accompany the launch.

Jazwares is also introducing new additions to Squishville by Original Squishmallows and launching another new plush brand, Living on the Veg alongside CoComelon Squishmallows HugMees from Q3.

Squishville by Original Squishmallows welcome fans to join them in their home sweet hometown in AW23 with new blinds, multipack options, play scenes, fashion accessories and the large ‘Day at the Museum’ themed play set plus a new Dream Squad with an adorable plush rainbow and star.

Fun fact

Squishmallows has generated more than 11 billion impression on TikTok and @squishmallows and related hashtags have appeared in one million Instagram messages…