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GEOGRAPHICS: Religion: Any City Size: Any Population Density: Any Climate: Any
DEMOGRAPHIC SEGMENTATION: •Age: 18-30 •Sex: Female, Male, Children •Household Size: Single, Married with/without children •Income: $100,000 + •Education: Bachelor’s/Master’s •Occupation: Young Professional
SOCIOCULTURAL SEGMENTATION: •Culture: American, Japanese , Canadian •Subculture: High End •Religion: Any •National Origin: Any •Race: Any •Social Class: Middle Class •Marital Status: Single/Married •Psychographics: Achievers
AFFECTIVE / COGNITIVE SEGMENATION: •Degree of Knowledge: Professional •Benefits sought: Preppy and more professional looking clothing with a modern twist. •Attitude: Positive
BEHAVIORAL SEGMENTATION: •Brand Loyalty: Divided •Store Loyalty: Undivided loyalty •Usage Rate: Medium-Heavy •User Status: Current user/Potential user •Payment Method: Debit/Credit •Media Usage: Catalogs •Usage Situation: Work/Location
COSMETICS
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